Europe’s hottest AI unicorn released its flagship model: its performance is almost equal to GPT-4, and Microsoft announced cooperative investment.

Original cheng Qian zhi dong Xi

In MMLU benchmark evaluation, Mistral Large has become a model that is second only to GPT-4 and can be widely used through API.

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Edit | Heart Edge

On February 27th, yesterday, Mistral AI, a European generative AI unicorn, released the latest flagship big language model Mistral Large. According to reports, unlike Mistral AI’s previous model, Mistral Large will not open source.

The context window of the model is 32K tokens, which supports English, French, Spanish, German and Italian. Mistral AI has not published its specific parameter scale.

Mistral AI showed a number of benchmark transcripts. Among them, Mistral Large is second only to GPT-4 in measuring the task benchmark MMLU of multilingual understanding. In the benchmark evaluation and comparison of multilingual ability, Mistral Large’s performance is better than Llama 2 with 70B parameter scale. Previously, Mistral AI successfully challenged Llama 2 with a 7 billion parameter model Mistral-7B.

In terms of pricing, Mistral Large’s pricing is slightly lower than that of GPT-4 Turbo. Mistral Large is 0.008 USD /1000tokens for input, 0.01 USD /1000tokens for GPT-4 Turbo, 0.024 USD /1000tokens for output, and 0.03 USD /1000tokens for GPT-4 Turbo.

At the same time, on the day of the release of the new model of Mistral AI, Microsoft officially announced that it had reached a multi-year partnership with Mistral AI, and Microsoft also made a small investment in Mistral, but did not hold any equity in the company.

This cooperation enables Mistral AI to provide its large model on Microsoft’s Azure cloud computing platform, and this company has become the second company to host a large model on this platform after OpenAI.

01.

Show four new functions

Multilingual proficiency test is better than Llama 2.

According to the official blog, Mistral Large has four new functions and advantages:

First of all, Mistral Large supports English, French, Spanish, German and Italian, and has a deeper understanding of the corresponding grammar and cultural background.

Secondly, the model supports 32K tokens context window.

Thirdly, Mistral Large enables developers to design their audit strategies based on precise instruction compliance, and Mistral uses this instruction to set up the system-level audit of conversation assistant le Chat.

Finally, the model itself can make function calls. This is in line with the constrained output mode implemented on la Plateforme platform, which can realize large-scale application development and modernization of technology stack.

Mistral AI published the comparison between Mistral Large and other big language models in several benchmark evaluation tasks:

Among them, Mistral Large performs better than Claude 2, Gemini Pro 1.0, GPT-3.5 and LLaMA 2 70B in measuring the task benchmark MMLU, and becomes a model that is second only to GPT-4 and can be widely used through API.

Comparison of benchmarking between reasoning and knowledge ability;

Comparison of benchmark assessment of multilingual competence;

Mistral Large outperforms LLMA 270B in benchmark tests in French, German, Spanish and Italian.

Comparison of mathematics and code ability evaluation;

In addition, Mistral AI also released a new dialogue assistant, le Chat, which can be used as a dialogue portal for users to interact with all models of Mistral AI. The enterprise-oriented assistant is le Chat Enterprise, which can improve the productivity of the team through self-deployment function and fine-grained audit mechanism.

Le Chat is not connected to the Internet, so the official blog also mentioned that the assistant may use outdated information to answer. At present, users can wait to use le Chat by joining the waiting list.

Le Chat Experience Address: https://chat.mistral.ai/chat

02.

Release the new Mistral Small

Optimize response delay, cost

In addition to releasing the new flagship model of Mistral Large, Mistral AI also optimized Mistral Small for delay and cost.

Mistral Small has better performance than Mixtral 8x7B and lower latency, which makes it an "exquisite" intermediate solution between the company’s open source heavyweight products and flagship models.

Currently, the company is simplifying its endpoint products to provide the following:

Open weight endpoints with competitive pricing, including open-mistral-7B and open-mixtral-8x7b.

New optimization model endpoints, covering mistral-small-2402 and mistral-large-2402.

For developers, mistral-small and mistral-large support function call and JSON format, in which JSON format mode forces large language models to output effective JSON, which enables developers to interact with models more naturally and extract information in a structured format for easy use in the rest of their pipeline.

Function call enables developers to connect Mistral AI endpoints with a set of their own tools, thus achieving more complex interaction with internal code, API or database.

Mistral AI’s blog revealed that the company will soon add formats to all endpoints and enable finer-grained format definitions.

03.

Reach a long-term cooperative relationship with Microsoft

Carry out cooperation around three key points

Yesterday, Microsoft announced a multi-year partnership with Mistral AI. Therefore, Mistral AI’s model can be obtained in three ways at present. In addition to La Plateforme built on Mistral AI’s own infrastructure and private enterprise deployment, it can also be used on Microsoft Cloud.

Microsoft’s official blog mentioned that the cooperation between Microsoft and Mistral AI mainly focuses on supercomputing infrastructure, market development for Mistral AI’s model and AI research and development.

First of all, in terms of supercomputing infrastructure, Microsoft will support Mistral AI through Azure AI supercomputing infrastructure and support AI training and reasoning of its flagship model.

Secondly, Microsoft and Mistral AI will provide customers with advanced models of Mistral AI through Azure AI Studio and Model as a Service (MaaS) in the Azure machine learning model catalog.

Finally, the two companies will also explore cooperation around training specific purpose models for specific customers such as the European public sector.

04.

Conclusion: the commercialization of Mistral AI is accelerating.

Previously, Mistral AI defeated Llama 2, an open source big language model with tens of billions of parameters, with its innovative technical route.

Mistral AI’s model is usually open source, but the closed source of this model and the long-term cooperation with Microsoft may mean that this French startup can explore more business opportunities.

(This article is the original content of the signing account of Netease News Netease Special Content Incentive Plan [Zhizhi]. It is forbidden to reprint it at will without the authorization of the account. )

Original title: "The hottest AI unicorn in Europe released its flagship model! Performance is almost equal to GPT-4, and Microsoft announced cooperative investment.

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[Online media changed] Zhiluo Town Campaign: Chairman Mao personally went to the front line to direct China’s revolutionary history.

Newly built monument

Newly built monument

Cctv news(Reporter Wang Jiazhu) On September 27th, an interview group from the online media "Running for a Well-off Society on the Long March" came to Fuxian County, Yan ‘an to lay flowers for the martyrs who died in the battle in Zhiluo Town.

 In October 1935, the Central Red Army joined forces with the Red Army in northern Shaanxi, which caused great anxiety to Chiang Kai-shek. He ordered the Northeast Army to carry out a third "encirclement and suppression" of the Red Army in northern Shaanxi with five divisions, so as to wipe out the area north of the Zucchini River to the west of Luohe while the Red Army was not firmly established. In the struggle against "encirclement and suppression", the central leadership found that Zhiluo Town was a good place to lure the enemy into depth and fight a annihilation war because it was surrounded by mountains and waters, and decided to confirm the battlefield in Zhiluo Town and fight a beautiful annihilation war.

The victory of Zhiluo Town declared the defeat of Chiang Kai-shek’s third "encirclement and suppression" campaign, and it was also a groundbreaking ceremony for the Central Committee of the Communist Party of China to put the national revolutionary base camp in the northwest. 

In the battle of Zhiluo Town, a rare scene happened in the revolutionary history of China, that is, Mao Zedong went to the front line to command, and Zhou Enlai, then vice chairman of the Central Military Commission, and then Peng Dehuai, Lin Biao, Luo Ronghuan, Nie Rongzhen, Ye Jianying and 21 founding generals, including Hai-dong Xu, Lo Jui-ching and Chen Geng, participated in the battle, which staged a rare scene in the history of Chinese revolution.   

There was also a heartbreaking scene in this battle: 12 underage Red Army soldiers were captured for spying on the enemy, and all of them were finally killed.

These 12 little martyrs belong to a little communist battalion of the Red 25th Army, most of them are twelve or three years old. Because of their miserable family, their relatives have been separated and joined the Red Army. On the eve of the battle, they sneaked into the enemy Heishui Temple to spy on the enemy. After the reconnaissance, they were captured by the enemy on their way back. The Kuomintang troops escorted them to Zhiluo Town and locked them in a house in the oil mill compound. During their detention, they were brave and tenacious, preferring death to surrender. They were brutally killed before the besieged Kuomintang troops retreated.   

Now, in the corner of the battle martyrs’ cemetery in Zhiluo Town, the "Twelve Little Martyrs Monument in Zhiluo Town Battle" silently accuses the history of grief and indignation.

Learn Micro Weekly every day (November 2-November 8)

At the beginning of November, in the first week after the Fifth Plenary Session of the 19th CPC Central Committee, the work schedule of the Supreme Leader General Secretary was still tight, and he made important instructions for promoting the rural land system reform and doing a good job in the management of rural contracted land in the new era, presided over the 16th meeting of the Central Committee for Comprehensively Deepening Reform, participated in the registration of the 7th national census, delivered a keynote speech at the opening ceremony of the 3rd China International Import Expo, telephoned, sent condolences, met and held a "Friendship Medal". …

CCTV’s "Learning Weekly" interprets the busy week of the General Secretary from the perspective of smart big data.

The I-learning database is used to analyze the high-frequency words in the general secretary’s speech in one week. Compared with the previous results, the "14th Five-Year Plan" and "Open" have changed greatly this week.

On November 3rd, the 5th day after the Fifth Plenary Session of the 19th CPC Central Committee, General Secretary of the Supreme Leader’s Explanation on the Central Committee of the Communist Party of China’s Proposal on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target for the Year 2035 was published. In his explanation, the General Secretary elaborated in detail the drafting process, principles, basic framework and key issues that need to be explained, and mentioned the "Fourteenth Five-Year Plan" 23 times.

In addition, the general secretary also mentioned the "14th Five-Year Plan" in this week’s deep reform meeting and the keynote speech at the opening ceremony of the 3rd China International Import Expo.

Impressively, the General Secretary explained the new development pattern in the Explanation of the Central Committee of the Communist Party of China on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target for the Year 2035 and the keynote speech at the opening ceremony of the 3rd China International Import Expo(CIIE):

In the explanation, the general secretary pointed out when explaining the new development pattern: "The new development pattern is by no means a closed domestic cycle, but an open domestic and international dual cycle." In the keynote speech at the opening ceremony of the Third China International Import Expo(CIIE), the Chairman of the Supreme Leader also said when referring to the new development pattern: "This is by no means a closed domestic cycle, but a more open domestic and international dual cycle."

At present, economic globalization is facing a counter-current, unilateralism and protectionism are on the rise, and the COVID-19 epidemic has brought about a wide and far-reaching impact, and the traditional international economic cycle has been obviously weakened or even blocked. In this context, it is proposed that building a new development pattern is a strategic choice made by the Supreme Leader General Secretary and the CPC Central Committee to actively respond to changes in the international and domestic situation, keep pace with the times, improve China’s economic development level, and shape new advantages in international economic cooperation and competition.

Previously, General Secretary of the Supreme Leader repeatedly emphasized on different occasions — — Taking the domestic circulation as the main body is by no means a closed operation behind closed doors.

From the general trend of the world, economic globalization is still a historical trend, and division of labor and cooperation among countries and mutual benefit and win-win are long-term trends. From the development history of our country, an important driving force for China’s sustained and rapid economic development is opening to the outside world.

Promote the formation of a new development pattern with the domestic macro-cycle as the main body and the domestic and international dual cycles promoting each other. The purpose is to make the domestic market and the international market better connected, make better use of the international and domestic markets and resources, and achieve stronger and sustainable development.

"The China market is so big, welcome everyone to have a look." At the second China International Import Expo(CIIE), the "invitation of China" of the Supreme Leader Chairman was still ringing in my ears; This year, he once again declared: "Let the China market become the world market, the shared market and everyone’s market, and inject more positive energy into the international community."

In his keynote speech, the Chairman of the Supreme Leader also announced practical measures to expand opening up. China will effectively play the leading role of free trade pilot zone and free trade port, continue to expand opening up in the fields of digital economy and Internet, and promote the construction of a new open economic system at a higher level; We will continue to support enterprises from all countries to expand business opportunities in China through open platforms such as China International Import Expo(CIIE), tap the growth potential of foreign trade, and make positive contributions to promoting international trade growth and world economic development … …

A more open China will form a more benign interaction with the world and bring more progress and prosperity to China and the world.

I Learning Database uses artificial intelligence technology to generate the knowledge map of this week’s general secretary’s activity report. Many people in the phrase classification are impressive, which is the range of "open the door and ask for advice" listed by the general secretary in explaining the drafting process of the proposal.

The general secretary has clearly put forward a series of requirements for the preparation of the 14 th Five-Year Plan, emphasizing the need to unify the strengthening of top-level design and insisting on asking questions for the people, and encouraging the broad masses of the people and all sectors of society to make suggestions and suggestions for the 14 th Five-Year Plan in various ways.

From the end of July to the end of September, the General Secretary presided over the symposium of entrepreneurs, the symposium of solidly promoting the integrated development of the Yangtze River Delta, the symposium of experts in the economic and social fields, the symposium of scientists, the symposium of grassroots representatives, and the symposium of experts in the fields of education, culture, health and sports, and listened to the opinions and suggestions of all parties in the formulation of the 14 th Five-Year Plan. From August 16 to 29, the preparation of the "14 th Five-Year Plan" was conducted online for comments. The broad masses of the people actively participated, leaving more than 1 million messages, and the relevant parties sorted out more than 1,000 suggestions.

In addition, according to Politburo meeting of the Chinese Communist Party’s decision, on August 10th, the draft proposal was distributed to a certain extent within the Party for comments, including some old comrades in the Party, and specially listened to the opinions of the leaders of the central committees of democratic parties, the All-China Federation of Industry and Commerce and representatives of personages without party affiliation.

As the General Secretary said: "This is a vivid practice of inner-party democracy and socialist democracy in China."

In the classification of goods, the "Friendship Medal" is impressively listed.

On November 6th, the Chairman of the Supreme Leader awarded People’s Republic of China (PRC) the "Friendship Medal" to the Queen Mother of Cambodia, monineath, in the Great Hall of the People. She is also the ninth foreign friend to receive this honor since the establishment of the Friendship Medal.

In 1958, Queen Mother monineath accompanied Prince Sihanouk to China for the first time, and since then, she has forged an indissoluble bond with China. Kunming, Nanjing, Shanghai, Tianjin, Xi ‘an … … Monineath accompanied Sihanouk to many places in China and actively supported and promoted exchanges and cooperation between the two countries in various fields.

"This heavy ‘ Friendship medal ’ It represents the Cambodian people’s reverence for Empress monineath and their deep friendship with the Cambodian people, and also symbolizes the close friendship between China and China. " Chairman of the Supreme Leader explained the meaning behind this medal.

(Central Radio and Television General Station CCTV Network)

Small and medium-sized banks join the "interest rate reduction" team, and individual five-year products will drop by 25 basis points. What will be the future trend?

After state-owned banks and some joint-stock banks lowered the interest rates of time deposits and certificates of deposit with a maturity of more than one year, a number of small and medium-sized banks have recently followed suit. On May 22nd, a reporter from beijing business today found that Bank of Ningbo, Suzhou Bank, Suzhou Rural Commercial Bank, Hangzhou Bank and Zhangjiagang Rural Commercial Bank made public statements one after another, and will adjust the deposit interest rate price according to market conditions. At present, some of the above-mentioned banks have taken actions to lower the interest rate of time deposits, and the interest rates of some banks’ deposit products from 3 to 5 years have been reduced by 10-25 basis points. In the opinion of analysts, the decline in deposit interest rate is conducive to reducing the cost of debt end and improving interest margin. It is expected that more small and medium-sized banks will reduce deposit interest rate in the future, but overall, the downward trend of interest rate is expected to be limited.

Many small and medium-sized banks cut deposit interest rates.

After the supervision encouraged small and medium-sized banks to lower the floating ceiling of deposit interest rates, many banks announced that they would make corresponding adjustments in light of market conditions. On May 22, beijing business today reporter found that Bank of Ningbo, Suzhou Bank, Suzhou Rural Commercial Bank, Hangzhou Bank and Zhangjiagang Rural Commercial Bank all mentioned that they would adjust the listing price and pricing strategy of deposits reasonably in line with the regulatory guidance and market conditions. Among them, Zhangjiagang Rural Commercial Bank clearly stated that "at present, interest rate pricing has been lowered for deposits with some maturities".

After the public statement, what is the deposit interest rate of various banks? According to a survey conducted by beijing business today on May 22nd, the interest rates of three-month to five-year fixed deposits of Suzhou Bank, Hangzhou Bank and Zhangjiagang Rural Commercial Bank have all changed.

"It just fell last week, and now it is generally lowered. The interest rate of each bank is similar." A staff member of Hangzhou Bank in Hangzhou told beijing business today that at present, the interest rates of ordinary time deposits of the bank for three months, six months, one year, two years, three years and five years are 1.4%, 1.65%, 1.95%, 2.45%, 3% and 3% respectively, which are down by 3 basis points, 4 basis points and 3% respectively compared with the previous interest rates.

The customer service staff of Suzhou Bank also revealed that the bank’s time deposit interest rate has been lowered recently. At present, the three-year and five-year ordinary time deposits are 3.15%, but the specific interest rate will fluctuate according to the outlets. According to an interview with a reporter from beijing business today, at present, the interest rates of three-year and five-year ordinary time deposits of Zhangjiagang Rural Commercial Bank are also 3.15%. The customer service staff of the bank said that the above interest rates were lowered on May 18th.

Talking about the reasons why a number of small and medium-sized banks have successively lowered deposit interest rates, Zhou Maohua, an analyst in the financial market department of China Everbright Bank, said that the central bank had previously introduced a "total+structure" policy tool, and the market liquidity was reasonable and abundant. The regulatory authorities also encouraged small and medium-sized banks to replenish capital through multiple channels, effectively alleviating the pressure on bank liabilities; At the same time, due to the complex environment facing the economy, the financing needs of entities such as investment and consumption are weak. On the one hand, the kinetic energy of banks to expand deposits and liabilities is slightly insufficient; On the other hand, since the beginning of the year, the deposits of residents and enterprises have increased significantly, and the "oversupply" in the deposit market has pushed some banks to lower their deposit interest rates; In addition, some small and medium-sized banks can reasonably reduce the cost of debt end, boost credit demand and effectively reduce the erosion of profits caused by the narrowing of interest margin by lowering the deposit interest rate; In addition, some banks reduce the deposit interest rate, which is beneficial to MPA assessment.

Reduce the cost of debt and improve the net interest margin

Small and medium-sized banks have lowered deposit interest rates, which is not unrelated to policy guidance. According to media reports, the market interest rate pricing self-discipline mechanism held a meeting to encourage small and medium-sized banks to lower the floating ceiling of deposit interest rates by about 10 basis points (BP); This requirement is not mandatory, but banks that make adjustments may be beneficial to their macro-prudential assessment (MPA).

According to a survey conducted by beijing business today reporter, in addition to the above-mentioned banks that have announced that their deposit interest rates will be adjusted accordingly in light of market conditions, Qingdao Bank has recently lowered its time deposit interest rates. According to the customer service staff of the bank, at present, the three-year and five-year time deposits of the bank have been lowered by 10 basis points, which are 3.3% and 3.2% respectively.

What impact will lowering the deposit interest rate have on banks? Yu Baicheng, president of Zero One Research Institute, believes that for small and medium-sized banks, lowering the deposit interest rate will reduce the cost of the debt side and help improve the bank’s net interest margin. However, under the background of policy promotion and economic growth slowdown, the loan interest rate is also decreasing. On May 20th, the loan market quoted interest rate (LPR) dropped by 15 basis points in five years, so the overall interest margin of banks is still in a narrowing trend.

According to the statistics of flush iFinD, only four of the 42 listed banks in A-share market in 2021, including Ping An Bank, Jiangsu Bank, Zheshang Bank and Nanjing Bank, saw their net interest margins rebound, while Lanzhou Bank remained the same as last year, and the net interest margins of the other 37 banks all decreased by 1-36 basis points compared with the end of last year. In the first quarter of 2022, the trend of interest margin narrowing continued. The net interest margin of 31 banks declined compared with the same period of last year, and that of 33 banks declined compared with the end of last year.

"The downward adjustment of deposit interest rates will help ease the pressure on some small and medium-sized banks to reduce their debt costs and net interest margin." Zhou Maohua pointed out that by lowering the deposit interest rate, banks will help alleviate the debt cost and make reasonable profits for the real economy, promote the improvement of the financing needs of the real economy, accelerate the economic recovery, and the activity of currency creation will increase accordingly, thus promoting the expansion of bank assets and liabilities.

Interest rate decline is expected to be limited.

From the perspective of the industry as a whole, on May 10th, the central bank released a report on the implementation of China’s monetary policy in the first quarter of 2022, which showed that state-owned banks such as the Postal Savings Office after the establishment of diplomatic relations between workers, peasants and China and most joint-stock banks had lowered their interest rates on time deposits and certificates of deposit with maturities of over one year in late April, and some local legal entities also lowered their interest rates accordingly. According to the latest survey data, from April 25th to May 1st, the weighted average interest rate of new deposits in financial institutions nationwide was 2.37%, down 10 basis points from the previous week.

After the deposit interest rate is lowered, what impact will it have on customers who prefer time deposits? Yu Baicheng said that in view of the economic situation and the trend of epidemic prevention and control, citizens’ spending power and confidence have been affected, and financial markets such as stock market funds have suffered losses, so citizens will be more conservative in their financial choices and their willingness to deposit will increase. Therefore, in this context, a slight decrease in deposit interest rate will not change depositors’ deposit choices.

"Generally speaking, customers who prefer time deposits are stable customers and prefer capital preservation and stable income." Zhou Maohua also believes that in the current environment where the market demand for deposits is relatively strong, the impact of lowering the deposit interest rate on deposit preference customers is limited as a whole. He suggested that banks can launch other stable wealth management investment products to provide customers with multiple choices.

Regarding the trend of subsequent deposit interest rates, Zhou Maohua predicted that more small and medium-sized banks would lower deposit interest rates, reasonably lower loan interest rates, effectively reduce the financing cost of the real economy, and promote the credit demand of the real economy. He suggested that small and medium-sized banks should constantly improve their internal governance, focus on their main business, enhance their management and risk control capabilities, better serve small and micro enterprises, cultivate their core competitiveness, and improve their differentiated competitiveness.

"Since the beginning of this year, the downward trend of deposit and loan interest rates is the result of the superposition of factors such as monetary policy supporting steady economic growth and reducing the financing cost of the real economy. However, at present, overseas markets such as the United States have entered the interest rate hike cycle. In order to maintain the internal and external balance, more domestic monetary support tools will be adopted for areas that are greatly affected by the epidemic, and the downward rate of interest rates is expected to be limited. " Yu Baicheng analyzed.

Beijing business today reporter Meng Fanxia Li Haiyan

Reporting/feedback

The weather is so hot, there is always a power outage in Xixiang, Baoan! The power supply bureau responded like this.

Bao ‘an Daily, August 16, 2019. The weather in Shenzhen recently.It’s hot except hot!From morning heat to night,Leaving the air conditioner is sweating,In fact, the most terrible thing in summer is not the heat!It’s a power outageThe weather has been hot recently,Residents’ electricity consumption has surged,Frequent power outages occurred in some areas of Baoan.Xiaobian field investigation and contact Baoan Power Supply Bureau.

To this question,Relevant staff responded to the recent power outage.

Electricity overload in hot weather

Baoan power supply bureau quick check and reply

Recently, some netizens reported that No.140, Gongle Shangtang, Xixiang, Baoan, had a power outage for two consecutive nights from August 12th to 13th.For this case,Xiaobian learned from Baoan Power Supply Bureau,There are many tenants in the compartment of the residential building in the village.The electric load increases in hot weather,Heavy load operation of transformer leads to over-current and burning of the front line of the meter,After receiving the news,Baoan Power Supply Bureau organized the investigation,Construction personnel timely replace the meter front line to restore power supply.The next day,Due to the substantial increase in electricity loadTransformer branch switch is overloaded and tripped,This led to another power outage in the area of No.140, Shangtang, Gongle.

Baoan Power Supply Bureau:

Arrange personnel for low-voltage load regulation to restore power supply.

In order to ensure the electricity consumption in this area, Baoan Power Supply Bureau has worked out and implemented a load regulation scheme to temporarily alleviate the electricity shortage in this area by checking and sorting out the line load in this area. However, in view of the problem of heavy-load operation of transformers, it is impossible to add transformers because of the shortage of electricity rooms in this area. Only when the community provides electricity rooms for the power supply bureau can the shortage of electricity in this area be completely solved to meet the growth of residents’ load.

Residential buildings turn off power every night.

In fact, the property itself "uses electricity at the wrong peak"

Recently, our citizen hotline received a call from the public, saying that in Xicheng Community of Shajing Street, several buildings have been blacked out in turn every night in recent days, which has caused troubles to residents’ daily electricity consumption.

After verification by Baoan Power Supply Bureau,Xicheng community where citizens live.Non-Baoan power supply bureau meter reading users,Property owner of power supply transformerShenzhen bailihongji investment development co., ltd.The power outage in the community is due toThe property management office of the residential area is worried about the overload of electricity consumption.If the equipment is damaged, "off-peak power consumption" will be carried out by itself.The residential buildings in the whole community only have the phenomenon of power failure in turn.This measure belongs to the self-limiting behavior of the residential property.Non-Bao ‘an Power Supply Bureau’s measures of "off-peak power consumption" and line failure.

Baoan power supply bureau is also interested in transformer property rightsIssue a rectification notice for potential safety hazards in electricity consumption,Ask it to go to the power supply bureau for capacity increase as soon as possible,Eliminate potential safety hazards.

It is understood that according to the relevant regulations, the power supply bureau implements meter reading to households with legal property rights, and then manages power points in compliance. Some unified buildings or houses with small property rights have no legal property rights, so the power supply bureau failed to read the meter to the households, and the transformer property rights party is responsible for the electricity consumption of these users who have not read the meter to the households.

In order to effectively solve the power outage problem,Baoan Power Supply Bureau appealed,Citizens and friends understand and strongly support the construction of power supply facilities.Work together to create a good environment for power supply and use.

Green algorithm for decoding "planting trees"

  The spring breeze is green, and the vegetation is budding.

  On the occasion of Arbor Day

  The story of harmonious coexistence between man and nature

  Is vividly interpreted on the land of China.

  How to make the sky bluer, the mountains greener and the water clearer in the motherland?

  Today, with Xiaoxin

  Approaching the energy-saving and carbon-reducing project created by central enterprises

  Look at the answers given by the builders of central enterprises.

  China Dianke

  Qinghai Golmud 100MW Photovoltaic Power Station

  The installed capacity is 105.60384 MW.

  It is estimated that the average annual power generation will be 191.7132 million kWh.

  It can save about 61,384.22 tons of standard coal every year.

  It is equivalent to planting 1.68 million trees.

  PetroChina Company Limited

  In 2022,China Petroleum CCUS Project

  Strengthen the implementation in Jilin, Changqing, Xinjiang and other oilfields.

  The annual carbon dioxide injection of CCUS project exceeded 1 million tons.

  It is equivalent to planting nearly 9 million trees.

  China petrifaction

  Million-ton CCUS Project in Shengli Oilfield

  Can reduce carbon dioxide emissions by 1 million tons per year.

  It is equivalent to planting nearly 9 million trees.

  It is of great significance to build an "artificial carbon cycle" model

  National pipe network

  West-to-East Gas Pipeline System

  The total mileage exceeds 20,000 kilometers.

  It is the most extensive natural gas pipeline in China.

  Since it was put into production, it has transported more than 800 billion cubic meters of natural gas.

  Equivalent to 1.07 billion tons of alternative standard coal.

  Reduce carbon dioxide emissions by 1.17 billion tons and dust by 580 million tons.

  It is equivalent to planting 3.6 billion hectares of broad-leaved forest.

  China Huaneng

  Huaneng Nuozhadu Hydropower StationThe installed capacity is 5.85 million kilowatts

  The average annual power generation is 23.912 billion kWh.

  Compared with coal-fired power stations of the same scale

  It can reduce the consumption of standard coal by 9.56 million tons per year.

  Reduce carbon dioxide emissions by about 18.77 million tons.

  It is equivalent to planting 58,000 hectares of forest.

  China huadian

  Liangzhou Jiuduntan Photovoltaic Power StationCovers an area of about 20,000 mu.

  Construction and installation of photovoltaic power generation modules with a total capacity of 500,000 kilowatts

  The project makes full use of abundant local solar energy resources to develop photovoltaic power generation industry.

  At that same time, on the sand below the photovoltaic module

  Planting sand plants to develop sand grass industry

  Annual power generation can reach 1 billion kwh.

  More than 20,000 mu of sand can be effectively controlled.

  Annual carbon dioxide emission reduction of 306,000 tons.

  Save 123,000 tons of standard coal

  National power investment

  State Power Investment Shandong Haiyang Nuclear Power Station

  The annual power generation of Units 1 and 2 in the first phase project is about 20 billion kWh.

  Compared with coal-fired power stations of the same scale

  It can reduce the consumption of raw coal by about 8.55 million tons per year.

  Reduce carbon dioxide emissions by about 16 million tons.

  The emission reduction effect is equivalent to planting broad-leaved forest about 44 thousand hectares.

  Implemented4.5 million square meters nuclear heating project

  It is the largest nuclear heating project in China.

  The average annual heating in heating season is 860,000 Ji Jiao.

  Reduce carbon dioxide emissions by about 180,000 tons

  It is equivalent to planting about 1000 hectares of broad-leaved forest.

  CHN ENERGY

  National Energy Group Ningxia Coal Industry 4 million tons/year coal indirect liquefaction demonstration project

  The world’s largest single coal indirect liquefaction project

  Boiler Desulfurization and Denitrification and Pipeline Network Upgrading

  Reconstruction of slag drainage of gasifier, etc.

  After dozens of projects of saving expenditure and reducing carbon were implemented

  The annual cumulative saving of raw coal is more than 1.2 million tons compared with the design.

  It is equivalent to planting 246 million trees.

  China Telecom

  China’s first zero-carbon data center

  100% clean energy supply will be realized after full completion.

  Carbon reduction is about 300,000 tons per year.

  It is equivalent to planting 20 million trees.

  China Mobile

  Distributed Energy Terminal Communication 5G Application Project

  Access Distributed Photovoltaic by Provincial 5G Power Private Network

  And promote distribution automation and other services.

  It is estimated that 3.92 GW of clean energy can be provided every year.

  Reduce carbon dioxide emissions by about 34.24 million tons.

  It is equivalent to planting 139,000 hectares of forest.

  SINOMACH

  Heyuan Meida Photovoltaic Power Station

  With a capacity of 100MW, it covers an area of 2000mu.

  Annual power generation is 120 million.

  Reduce carbon emissions by about 80,000 tons every year.

  It is equivalent to planting about 4 million trees.

  Dongfang electric group

  China’s first completely independent intellectual property right

  F-class 50 MW heavy gas turbine

  Compared with the thermal power generating set with the same power

  Can reduce carbon emissions by more than 500 thousand tons a year

  It is equivalent to planting about 27 million trees.

  General technology group

  Tianfang pharmacy he’ nan Zhumadian new factory

  Create a national "green factory"

  Ammonia nitrogen emissions decreased by 90%

  Carbon dioxide emissions decreased by 80.2%

  It is equivalent to planting 2.2 million trees every year.

  China Minmetals

  Zinc Project of Hunan Nonferrous Copper-Lead-Zinc Industrial Base

  The world’s largest 152-square-meter roaster is adopted.

  Single series of 300,000 tons of leaching and OTC solution

  Deep purification system and other large equipment.

  Compared with the industry access value of energy consumption limit

  Reduce carbon dioxide emissions by about 302,800 tons a year.

  It is equivalent to afforestation of 825 hectares per year.

  Chinese architecture

  Chengdu Metallurgical Experimental Factory Co., Ltd.

  Reorganization, integration, upgrading and reconstruction projects

  Change the traditional long-flow steel plant form into short-flow steel plant.

  Compared with the traditional long-flow steelmaking plant

  Will reduce carbon emissions by 75% on the original basis.

  It can reduce carbon dioxide emissions by about 4 million tons per year.

  It is equivalent to planting about 34 million trees.

  Jiangxi Ganjiang Jinggangshan Navigation and Power Junction Project

  The designed average power generation for many years is 500 million kWh.

  Compared with the same period of last year, thermal power saves about 180 thousand tons of standard coal every year.

  Reduce soot emissions by more than 30,000 tons.

  It is equivalent to planting about 26 million trees.

  China grain storage group

  China grain storage Qingdao immediate ku

  More than 30,000 square meters of photovoltaic panels were laid on the top of the granary.

  The annual average power generation is 5 million kwh.

  It is equivalent to saving 2000 tons of coal every year.

  Reduce carbon dioxide emissions by 5,000 tons

  It is equivalent to planting 1.125 hectares of forest.

  Create a green and low-carbon grain depot

  Sdic group

  Jinping hydropower stationAvailable every year

  Clean electricity is about 43 billion kWh.

  Compared with coal-fired power stations of the same scale

  It can reduce the consumption of standard coal by 12.89 million tons per year.

  Reduce carbon dioxide emissions by about 35.6 million tons.

  It is equivalent to planting 97,000 hectares of forest.

  China saves energy.

  Feixi multi-source organic solid waste intensive disposal comprehensive demonstration base

  It can save 270,000 tons of standard coal every year.

  Reduce carbon dioxide emissions by 650,000 tons

  Reduce sulfur dioxide emissions by 2210 tons.

  Every year is equivalent to afforestation of about 1780 hectares.

  China coal science and technology

  Shanxi Taigu 4x116MW natural gas/pulverized coal dual-fuel boiler project

  After the equipment is fully put into operation

  It will reduce carbon dioxide emissions by 290,000 tons per year.

  It is equivalent to planting 24 million trees.

  China Railway

  Guangdong Yangjiang Shaba Offshore Wind Power Project

  The sea area is about 48 square kilometers.

  The total installed capacity is 300 MW.

  After it is completed and put into operation, the annual on-grid electricity consumption is about 742 million kWh.

  Compared with coal-fired power plants of the same scale

  It can save about 222,500 tons of standard coal every year.

  Carbon dioxide emission reduction is about 155,800 tons.

  It is equivalent to planting 1000 hectares of trees every year.

  China communications group

  Liquefied Natural Gas (LNG) Project in West Port Area of Yantai Port

  When completed, it will become the northern part of China.

  The largest LNG terminal and receiving station

  It can supply 14 billion cubic meters of natural gas every year.

  Annual emission reduction of carbon dioxide is 221,400 tons.

  It is equivalent to planting about 55.35 million trees.

  China jianke

  Green, low-carbon and new energy projects in Huanggang Airport Economic Zone

  It can save 11,437 tons of standard coal annually.

  It is equivalent to an average annual emission reduction of 28,097 tons of carbon dioxide.

  It is equivalent to planting 1873 hectares of forest.

  CGNPC

  Daya Bay Nuclear Power Base is operating six million kilowatt nuclear power units.

  It can provide 45.1 billion kWh of clean electricity every year.

  Compared with coal-fired power stations of the same scale

  It can reduce the consumption of standard coal by 13.65 million tons per year.

  Reduce carbon dioxide emissions by about 37.79 million tons.

  It is equivalent to planting 101,500 hectares of forest.

  China electrical equipment

  Photovoltaic Power Generation Project on the Roof of Xiong ‘an Station

  It consists of 17,700 photovoltaic panels.

  Adopt the mode of "spontaneous self-use, surplus electricity online"

  It can provide 5.8 million kWh of clean electricity for Xiong’ an high-speed railway station every year.

  Save 1800 tons of standard coal every year.

  Reduce carbon dioxide emissions by 4500 tons

  Really realize the largest green railway station in Asia

  China lvfa

  Jiangsu Rudong 200MW Offshore Wind Power Project

  It is the first life-cycle digital intelligent offshore wind farm in China.

  The annual online electricity consumption is 530 million kWh.

  It can save about 176,000 tons of standard coal every year.

  Reduce carbon dioxide emissions by 466,000 tons

  It is equivalent to planting 1200 hectares of forest.

  "Lucid waters and lush mountains are invaluable assets"

  Central enterprises alwaysAdhere to ecological priority and green development

  Strive to become a national ecological civilization construction

  Important participants and contributors

  To achieve the goal of "double carbon"

  Contribute to the strength of state-owned central enterprises!

  — — — — / END / — — — —

  Recommended reading

From Brutal Violence to Good Friends of Human Beings: Intergenerational Change of Aliens in American Science Fiction Works

The theme of aliens has always been an extremely important part of American science fiction literature and science fiction movies. Interestingly, according to the summary of scholars, the alien images in these sci-fi works have undergone complex changes of the times and generations. For example, aliens in the 1960s and before were often cruel, violent and aggressive, while aliens in the 1970s and 1980s were peaceful and became good friends of human beings.

From fifty years ago to now, what changes have people experienced in the image of aliens in the imaginary world? Why did this change happen?

Aliens before the 1960s

Before the 1960s, the science fiction craze in the United States had just started. During this period, there appeared alien works such as World War, UFO Invasion of the Earth, Invisible Invaders and so on. Generally speaking, the alien images at this time are mostly cruel, militant and irrational.

The movie The War of the Worlds is based on the original novel of the same name by British writer H.G. Wells.

In 1953, The War of the Worlds told us that aliens from Mars could not survive because of the sudden change of climate on Mars, and planned to invade the earth on a large scale. When the first spaceship landed on the earth, nearby residents thought it was a meteorite. Dr. Crawfast learned that there was radioactivity through the detection instrument, and he had to wait until it was cooled before he could see it. However, some people went to watch it out of curiosity, only to be killed. Human weapons could not fight against Martians, and the whole earth was in a mess. At the beginning of the whole film, Martians killed three unarmed young people who shouted "We are friends" and "We welcome you".

Stills of UFO Invasion of the Earth.

In 1956, UFO Invasion of the Earth was about aliens trying to invade the Earth. After encountering aliens, Dr. Lu Se developed a secret weapon of high-frequency ultrasound, which eventually subdued the aliens. It is worth noting that there is also a strong "human imagination" in this film, that is, aliens have human-like limbs, wear clothes similar to humans, and have a similar structure to humans. The only difference is that the aliens’ heads are buns-shaped and have no facial features. Probably because the routine is simple, and the production level of early science fiction films is still rough, on Douban, this film only scored 5.7 points.

Some scholars have analyzed that this image of aliens in this era is inseparable from the outbreak of the Korean War. In the film, human beings are faced with all the weapons that aliens can use, even nuclear weapons. This confrontation actually reflects that Americans demonize their enemies through a cultural product such as movies, and then find reasons for their violent behavior. Anyone in the film who shows the idea of submission or anti-war will be criticized, and the spirit of fighting to the end will be respected.

Aliens in the 1970s and 1980s

Different from the previous era, the aliens in this period were gentle, simple and amiable as a whole, but human beings seemed "inhuman". Representative works include E.T. Alien, Cocoon, Alien Lover and so on.

Alien lovers.

In 1984′ s Alien Lovers, an alien was shot down by the earthlings because of his spaceship. He was injured and went to the widow’s house, and borrowed her husband’s body to continue his life. In the process of learning the life style of the earth people, aliens have feelings with widows. Like many alien science fiction works at this time, "separation" is inevitable, and the alien rescue team will arrive in three days and take him back to space. Two government officials on earth received the message and decided to catch aliens.

E.t. aliens.

This story is almost the same as E.T. Alien, which was released in 1982. The latter is that children in the human world found a little alien who was accidentally lost. He quietly took in the little alien and treated E.T. with the greatest kindness and introduced him to his friends. However, people finally found E.T. and put it in the laboratory, so the friends began a rescue journey.

Most of the aliens in this period came to visit the earth because of accidents, which was different from the previous "weird" ferocity. At this time, the aliens either had a sense of "sprouting" or approached the human image, which was different from that in the 1950 s only from the design of characters. On the contrary, people on earth are extremely unfriendly to aliens because of greed or in the name of "science"

This presentation is also related to the change of American society’s view of war after the Vietnam War, which is very different from the Korean War era. At this time, the people are looking forward to peace in the mainstream. As an "other" image, aliens also turn enemies into friends in movies, and all contradictions are entangled in human beings themselves.

Aliens after the 1990s.

Near the end of the century, the images of aliens in sci-fi works show different patterns, which mainly have two characteristics. One is that some sci-fi movies are different from the mainstream in the previous era, and the thinking of aliens after 1990 is more complicated; The second is that some films have fallen back to before 1960. At this time, representative works such as Contact in Time and Space, Independence Day, Surprise and District 9.

Aliens in "Sky Attack".

In 1996, the movie "Sky Attack" told that the earth suddenly received radio waves from outside the solar system, which made the weather unpredictable everywhere. Scientists began to investigate this phenomenon and found that aliens had settled in a corner of the earth and changed into people on earth. They are trying to change the weather on the earth, and scientists need to stop it from happening. In terms of value orientation, this film actually goes back to before the 1960s, that is, aliens are regarded as enemies.

The aliens in District 9 are a bit like locusts and a bit like shrimps.

In addition, District 9 and The Impersonator all show more complicated aspects. For example, in "District 9" in 2009, the aliens in the film looked like locusts and were extremely ugly. They came to the earth because of the poverty of other planets. The United Nations set up a special "District 9" to take care of them, but with the improvement of physical conditions, they brought a lot of trouble to the local public security, and the government decided to move these aliens to refugee areas. In the film, these aliens are ugly, cruel and decadent, drunk and robbed, but they are also rich in wisdom and know how to repay their kindness, which shows great goodwill to the human beings who help them.

From beginning to end, aliens are regarded as "the other" in the human film world. Aliens will not participate in human life, and even if they turn into human beings to participate in the operation of human society, they will eventually face the problem of "return". Moreover, the design and production of science fiction films are entirely out of human imagination. In this imagination space, whether the "other" of aliens is hostile or peaceful, whether it is revenge or good for evil, it profoundly reflects a country’s imagination of the outside world.

references

Nie Xinru: Cold War Thinking and Alien Construction in American Science Fiction Films (Journal of Shanghai University (Social Science Edition), No.3, 2013).

Tianjin FAW-Volkswagen CC price reduction carnival at the end of the year, with a discount of 76,000! just this once

[car home Tianjin Preferential Promotion Channel] Recently, an unprecedented preferential activity is being carried out in Tianjin, with the highest preferential amount reaching an astonishing 76,000 yuan, which makes the minimum starting price of this luxury medium-sized car drop to 173,900 yuan, providing consumers with a rare opportunity to buy a car. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

天津一汽-大众CC年末降价狂欢,优惠7.6万!仅此一次

FAW-Volkswagen CC is famous for its unique front face design and streamlined body, and its overall style shows movement and elegance. The front face adopts an air intake grille with horizontal chrome trim, which echoes the sharp headlights on both sides, forming a highly recognizable visual effect. The body lines are smooth, and the roof lines slowly slide from the A-pillar to the rear, showing a dynamic coupe style. At the same time, the side of the car body adopts a sharp waistline design, which increases the sense of strength of the whole car. The appearance design of FAW-Volkswagen CC fully embodies the perfect combination of modern automobile aesthetics and practicality, making it the focus of the market.

天津一汽-大众CC年末降价狂欢,优惠7.6万!仅此一次

The body size of FAW-Volkswagen CC is 4869*1870*1459 mm and the wheelbase is 2841 mm, which provides spacious interior space and comfortable driving experience for the body. The side lines of the car are smooth, extending from the front of the car to the rear of the car, showing an elegant and dynamic posture. The front tread is 1586 mm, and the rear tread is 1572 mm. The reasonable distribution of the front and rear tread keeps the vehicle stable during driving. Equipped with 245/45 R18 tires, which complement the fashionable rim style, not only enhances the sense of movement of the vehicle, but also enhances the handling and comfort of driving.

天津一汽-大众CC年末降价狂欢,优惠7.6万!仅此一次

The interior design of FAW-Volkswagen CC is both sporty and luxurious, and the seats made of leather /Alcantara are used to provide drivers and passengers with a comfortable ride experience. The steering wheel is wrapped in leather, which supports manual up and down+front and rear adjustment and is flexible to operate. The 9.2-inch central control screen is clear and easy to use, with built-in multimedia system, navigation, telephone, air conditioning and other functions, and supports voice recognition control system, which greatly improves the convenience of drivers’ operation. The interior is also equipped with USB and Type-C interfaces, and the front row and rear row are equipped with 3 and 2 interfaces respectively to meet the charging needs of passengers in the car. In addition, the main and auxiliary seats have heating function, and support front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), providing passengers with all-round comfortable support. The rear seats can also be put down in proportion, which provides convenience for loading large items.

天津一汽-大众CC年末降价狂欢,优惠7.6万!仅此一次

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 137 kW (about 186 HP) and a maximum torque of 320 Nm, which is matched with a 7-speed wet dual-clutch gearbox, providing excellent power output and smooth driving experience.

The evaluation of FAW-Volkswagen CC is undoubtedly highly positive. He mentioned: "The face value is satisfactory, and the overall appearance is very fashionable. It is slender from the front to the rear, and the body lines change smoothly. Coupled with special colors and lighting decoration, it is completely a coupe shape, which is majestic, handsome, sporty and personalized. Especially at night, special lighting effects can increase the mystery and uniqueness of Volkswagen CC. Such design and performance undoubtedly make FAW-Volkswagen CC a model with both sports genes and elegant temperament.

After stopping for 800 days, the powder will drop by 8 million. Who expects Li Ziqi?

Recently, Tik Tok released the official promotional film "Wonderful Night", saying that it will present a surprise stage together with 30+ stars and 100+ Tik Tok creators. The first thing that appeared in the promo was Li Ziqi, who had stopped for a long time. The appearance of only 3 seconds triggered the attention and speculation of the outside world: After disappearing for more than 800 days, Li Ziqi will return?

According to public information, Liziqi, formerly known as Li Jiajia, became popular in the whole network in 2016 with the short video "Lanzhou Beef Noodles", and gradually became the top stream at home and abroad with its rural and ancient features. However, Li Ziqi, who has nearly 100 million fans, stopped working in 2021 because of conflicts with institutional micro-thoughts. On December 27, 2022, Hangzhou Weinian issued the "Reconciliation Announcement". So far, this top online celebrity andMicro-thinkingPut an end to the interest dispute.

Many analysts said that when the dust of "Liziqi" is settled, it should not be far from the day when Liziqi’s own content is updated. In fact, since this year, Li Ziqi has appeared in the public eye several times. However, for Li Ziqi, although every appearance can attract hot discussion in the market, after the real return, she still faces considerable challenges: on the one hand, how to maintain the high-level content production capacity, on the other hand, how to balance content and commerce.

Li Ziqi. Source: Li Zikai Tik Tok video

Lost two years

On September 15th, Li Ziqi appeared in a public video. In the video, Li Ziqi’s identity was "the promotion ambassador of China Farmers Harvest Festival of China Rural Youth Leaders Association".

She mentioned in the video that she returned to her hometown seven years ago and picked up the camera to record all the ordinary and beautiful things in the countryside through short videos. She wanted to present the ordinary work, simple ingredients and natural sounds in the countryside, as well as the deep memories and faint homesickness about the countryside when you and I were children, in an aesthetic way. "In the future, we will continue to bring more high-quality content in our own way".

Although the information disclosed is not much, Li Ziqi’s willingness to return seems to be revealed. Li Ziqi also described that "the countryside is vast and promising".

Previously, under the interest dispute with Wei Nian for more than 500 days, Li Ziqi’s pastoral content had already stopped updating in July 2021.

This dispute began in 2021 when Li Ziqi himself deleted "It’s terrible! Capital is really a good means! " The reply. All kinds of behaviors of going to the police station to call the police pushed her dispute with Wei Nian to a climax. At that time, public opinion pointed the contradiction to micro-thoughts, saying that "Li Zikai has no substantial control over Li Zikai’s e-commerce brand".

According to the public information at that time, in the equity distribution of Ziqi Culture, Liziqi holds 49% of the shares, and the remaining 51% of the shares belong to Weinian Company. Li Ziqi is mainly responsible for content creation and release, while Wei Nian is responsible for operating and exploring the commercialization model. Li Zikai himself does not hold micro-reading shares. The largest shareholder of Weinian is the founder Liu Tongming, with a shareholding ratio of about 19.45%, and there are more than 20 shareholders.

In October and November of 2021, Li Ziqi sued Wei Nian and Liu Tongming twice in the name of Ziqi culture. Then, in January and March, 2022, Wei Nian sued Ziqi Culture twice on the grounds of "dispute over shareholders’ right to know". After more than a year of struggle, at the end of 2022, Li Ziqi and Wei Nian made adjustments in the distribution of interests and finally reconciled.

According to public information, Sichuan Ziqi Culture Communication Co., Ltd. (hereinafter referred to as Ziqi Culture) has undergone industrial and commercial changes. Liu Tongming, the founder of Micro-idea, withdrew from Liziqi Company, and the shareholding ratio of Micro-idea was reduced from 51% to 1%, while that of Liziqi (Li Jiajia) was increased from 49% to 99%. This year, Micro-idea completely withdrew. Most of the trademarks of "Liziqi" belong to this company, which means that Liziqi himself has the absolute right to speak on trademark resources.

"The distribution of benefits has been settled, and both sides have compromised and accepted the new cooperation model." A person from MCN organization once told China Newsweek.

According to media reports, as a result of the settlement between the two parties, Liziqi regained her brand and patent, and Liziqi defined her rights and interests at the equity level of Ziqi culture. Liziqi brand was monopolized and licensed for a long time in a specific category by Weinian. Micro-reading needs to pay the related licensing fee to Ziqi Culture.

As a result, the relationship between the two sides has eased. But how to recover the lost two years?

Is the comeback still the top stream?

Since the beginning of this year, Li Ziqi has frequently appeared in public.

In March, Li Ziqi participated in a public welfare activity named "Spring Breeze Warms beautiful countryside" in dege county, Ganzi Prefecture, and boarded a hot search. In September, Li Ziqi appeared as the "Promotion Ambassador of China Farmers Harvest Festival of China Rural Youth Leaders Association" and also boarded the hot search.

The appearance of "Wonderful Night" in Tik Tok as the cover figure of the publicity video seems to indicate that Li Ziqi’s comeback is close at hand. China News Weekly asked Tik Tok and Wei Nian for verification, but the reply was that they didn’t know. They had to ask Li Ziqi and his team.

Tracing back to the relationship between Li Ziqi and ByteDance, ByteDance was an investor in Weinian. According to public information, in July 2021, Beijing Quantum Music Technology Co., Ltd., a subsidiary of ByteDance, became a new shareholder of Hangzhou Weinian, with a shareholding ratio of about 1.48%. In October 2021, ByteDance, who invested in Micro-education, started the exit process on October 16th.

Zhang Shule, an industry commentator, told China Newsweek that if Li Ziqi appeared in the "Wonderful Night" in Tik Tok, it was a commercial operation between Li Ziqi and Tik Tok, and both of them got what they needed. This may become a tipping point of Li Ziqi’s IP, and Li Ziqi will come back at this opportunity.

In fact, it’s not just Tik Tok. It was reported that Aauto Quicker signed a contract with Li Ziqi, and Taobao Live also expressed its welcome to Li Ziqi, but in the end they were all denied to reach a cooperation. It is not difficult to see the influence of Li Ziqi from the competition for Li Ziqi on various platforms.

Previously, Li Zikai was regarded as the representative of Chinese rural pastoral style IP. After stopping for more than two years, Li Ziqi’s track became more and more crowded. In the days when Li Ziqi disappeared, the whole network was looking for the next "Li Ziqi". From time to time, the content of "local flavor" blows a gust of wind on the short video platform, and a group of bloggers with millions of fans, such as "Zhang Classmate", "Nian Xiangren Zhou Zhou" and "Kangzai Farmer", emerge.

"The Internet has become a new agricultural tool in the new era, and a large number of new farmers have actively joined the rural revitalization and achieved fruitful results". Li Zikai himself also mentioned it in a recent video.

In the containment of many latecomers, there are also many fake accounts appearing frequently, and the loss of Li Ziqi’s IP value is incalculable. Judging from the number of fans of Liziqi, the influence of stopping is obvious.

Two years ago, as the top online celebrity in China, Li Ziqi had 27.56 million fans in Weibo, 54.94 million in Tik Tok, 10.29 million in Aauto Quicker and 7.29 million in bilibili. Today, Li Ziqi has 25.927 million fans in Weibo, 48.971 million fans in Tik Tok, 9.545 million fans in Aauto Quicker and 7.608 million fans in bilibili. This means that in two years, plums have lost more than 8 million powder.

Li Hao, the founder of Mars culture, told China Newsweek that Li Ziqi is still the top stream, and his attention still exists. However, the dispute between Li Ziqi and Wei Nian has a great influence on her value as a commercial IP. In fact, there may be many fans whose mentality has changed. Through the entanglement between Li Ziqi and Wei Nian in commercial interests, they have deviated from the image of Li Ziqi who is not secular.

However, Zhang Yi, CEO of Ai Media Consulting, holds a different view. He said that Li Ziqi can get on the hot search every time he appears, which shows that the market popularity of Li Ziqi still exists, especially the rural theme represented by Li Ziqi, which can trigger very deep memories and emotional connections in a big agricultural country like China. Therefore, this is the most valuable commercial value of Li Ziqi, that is, it can resonate with the audience emotionally.

How long is the cycle of Super online celebrity?

Even if Li Ziqi comes back, it is still only the first step. For Li Ziqi, the future will face multiple tests, and the first is the sustainability of content production capacity.

In 2016, Li Zikai went to Lanzhou to learn from the teacher for a month, and the short video "Lanzhou Beef Noodles" released was popular, with more than 50 million broadcasts on the whole network, which was the beginning of Li Zikai’s influence. Later, Li Zikai was labeled as a cultural export with video content such as Guofeng cuisine, and gained word of mouth and traffic. She was called "mysterious power from the East" by overseas netizens and was affirmed and praised by mainstream media.

In an interview with CCTV, Li Zikai also said that he did not want to over-commercialize the IP of "Li Zikai", saying that he had been "doing things with awe" and that his awe was "traditional culture and traditional craftsmanship".

Judging from Li Zikai’s experience and voice in the media, she has a consistent attitude towards the meticulous creation of her own IP, which is one of the reasons why she can maintain her influence.

"The content of any series will come to an end one day, so will Friends and the Big Bang Theory," said a senior IP operator. He thinks that when Li Ziqi comes back after stopping for two years, if the content continues to attract people, then everyone will continue to pay attention. Otherwise, everyone will become uninterested, and the value resources of this IP will also decline.

From the content level, good content is always scarce. But the greater difficulty for Li Zikai is that the user’s aesthetics have risen. "How can we catch the initial attention and traffic?"

For Li Ziqi, there is also a balance between content and business. Zhang Shule said that many online celebrity didn’t realize commercialization because they couldn’t find a balance between business and content.

Li Hao mentioned that in the past, Li Ziqi did not accept commercial advertisements and live broadcasts, but he was able to concentrate on the content because the strategy of using Li Ziqi IP for commodity development was relatively successful. Micro-thinking always respected Li Ziqi’s own business requirements.

At present, a number of MCN organizations are laying out the industrial side in depth, such as making friends, selecting from the East and other hot live broadcast organizations in the past year or two to mass produce anchors, go deep into the supply chains of various industries, and develop institutional brands to expand their scale. "This is to protect the brand in the long run, and also to transform it into commercial value when the brand is still influential." Zhang Shule emphasized that after years of development, MCN organizations found that Super online celebrity is difficult to replicate, and it still depends on industry to achieve large-scale operation.

In fact, Li Zikai used to make short videos, which is a slow-moving thing, which is different from the "short, flat and fast" feature of live broadcast. "online celebrity is the export of content, and personal success is contingent, while commercialization is a complex process that requires long-term cultivation", which means that even if Li Ziqi comes back, it is difficult to achieve "quick resurrection", and it is necessary to constantly instill content into the audience in order to increase its commercial value and achieve long-term success.

Reporter: Meng Qian

Reporting/feedback

Why is the costume online drama popular?

  Xinhua News Agency, Beijing, January 5 th Question: Why is the costume online drama popular?

  Xinhua News Agency reporter Shi Jingnan

  The Longest Day In Chang’an Joy of Life’s "He Lai Hua Ting" and "Daming Fenghua" … … Over the past year, a number of well-made and distinctive costume online dramas have been broadcasted on major video platforms, which indicates that the creation of costume online dramas has reached a new level.

  Experts believe that these online dramas have won the audience’s reputation by virtue of wonderful plots and elaborate production, promoted the beauty of traditional culture, and promoted the correct view of history and values, which not only expanded the expression dimension of China’s history and culture, but also made the audience appreciate the immortal charm of Chinese traditional culture.

  Looking back at the creation of online dramas in recent years, representative works have appeared in the dramas written in the four dynasties of Tang, Song, Ming and Qing: The Longest Day In Chang’an not only tells the wonderful story of "defending Chang ‘an", but also shows the prosperity and beauty of the prosperous Tang Dynasty; "He Lai Hua Ting" carefully digs into historical details and presents a beautiful, elegant, elegant and subtle aesthetic style of the Song Dynasty. Based on the real characters and stories in history, Daming Fenghua depicts a period of ups and downs of Daming history; "Story of Yanxi Palace" recreates the life of the Qing Dynasty, arousing the interest of the audience.

  Yang Wenjun, the director of "He Li Hua Ting", believes that the theme of ancient costume is still an important position for the creation of online drama. Respecting historical logic, reflecting historical features and carrying forward traditional culture are both the desire of the audience and the conscious pursuit of the creators.

  "We weave stories on the basis of respecting history and try to be traceable." Cao Dun, director of The Longest Day In Chang’an, said frankly that from the very beginning of his creation, he had to "try to restore the day of the Tang Dynasty" and create works with historical themes with realistic spirit.

  Whether it is costume drama, modern drama or modern drama, the creative logic should be settled in real life.

  "The beauty of costumes, etiquette, language and calligraphy presented through the lens fully presents the aesthetic connotation of China’s classical culture, and also highlights cultural consciousness and cultural self-confidence." Hu Zhifeng, dean of the School of Art and Media at Beijing Normal University, said.

  Yi Kai, Deputy Secretary-General of China Television Art Committee, believes that the description of ancient history by the online drama of ancient costume, represented by "The Flower Pavilion with a Crane", broadens the audience’s horizon of understanding history, especially the young audience, breaks through the story expression of history and culture, and realizes the integration and dissemination of Chinese excellent traditional culture.

  According to Zhu Chuanxin, deputy secretary of the Party Committee of the School of Drama, Film and Television of China Communication University, the respect of costume drama for historical facts and traditional culture is externalized in the rigorous expression and aesthetic pursuit, so that the audience can see the different ways of opening traditional culture.

  At the same time, costume online drama also provides a new carrier for spreading and promoting Chinese traditional culture.

  The Longest Day In Chang’an was launched in North America for the first time in the form of "paid content"; "He Lai Hua Ting" has landed on many overseas platforms, and audiences from more than 200 countries and regions can catch up with domestic audiences, setting a new record for Chinese drama to go to sea … …

  Zhu Xinmei, deputy director of the International Institute of the Development Research Center of the State Administration of Radio and Television, said that these online dramas have met the needs of overseas audiences to understand China culture, spread the excellent traditional Chinese culture, and promoted the spirit of China, including the feelings of home and country.

  Chengxiang Zhong, chairman of the China Association of Literary Critics, said that the creation of excellent online dramas in ancient costumes is unique, and the value orientation of truth, goodness and beauty and the restoration and creation of historical atmosphere are conducive to cultivating the audience to learn historical wisdom, cast spiritual personality and enhance aesthetic cultivation. This shows that it has become a new direction for the exploration of costume drama to have artistic truth, proper drama appearance and cultural connotation.