1905 movie network news　Is it blood, family, or secrets and lies that keep a family together? Directed by the master of Chinese suspense, the ultimate suspense movie starring "Top Line",,,, and will officially land in major cinemas across the country on May 1. Recently, the movie "Secret Visitor" released the "No Secrets" version of the poster, showing the daily life of this extraordinary family in front of the audience. The intimate interaction that gets along day and night, the heart-to-heart in the same room, the happy drinking around the wine table… Is all this a warm moment between family members or a deceptive show? What is the secret hidden behind this family?

There is a secret hidden in the warm and harmonious home, Guo Fucheng and Duan Yihong clamp the secret and burn people

The movie "Secret Visitor" released a "no secrets" version of the poster, and the delicate relationship in this special family has begun to emerge. Hidden in the room where the conversation is very happy, are the sister (Zhang Zifeng, played) and the visitor (Duan Yihong, played) really the main guest who cares about it? The meticulous love reveals alienation and hostility. Are the sister (Zhang Zifeng, played) and the younger brother (Rong Zishan, played) really siblings who love each other on a blind date? The smiling expression disguises deception. Are the father (Guo Fucheng, played) and the younger brother (Rong Zishan, played) really the family members of the father’s kindness and filial piety? There is a temptation hidden in the wine glass that pushes the glass. Are the father (Guo Fucheng, played) and the visitor (Duan Yihong, played) really the guests and hosts? The shoulders that snuggled up to each other revealed indifference and thoughts. Are the mother (Xu Weijian, played) and sister (Zhang Zifeng, played) really mother and daughter who depend on each other? The careful and considerate comfort revealed panic. Are the father (Guo Fucheng, played) and the mother (Xu Weijian, played) really a glued husband and wife? This pro-" secret "family constructed by lies and secrets may not be as warm and harmonious as the surface. With the involvement of visitors, will the" secret "of this family be" uprooted "?

Chen Zhengdao created a May 1st suspense masterpiece, and the audience of the top creative lineup called out their expectations

Once the film "Secret Visitor" was finalized, it received the attention and support of many audiences. At present, the film ranks among the best in the want-to-see index on the dual platforms of ticket purchase, and is the most anticipated cinema film in May this year. Director Chen Zhengdao is known as the "ghost" director of Chinese film suspense works due to his excellent creation of suspense atmosphere, precise control of the plot rhythm, and unique vision of casting. This time, "Secret Visitor" brings together Guo Fucheng, Duan Yihong, Zhang Zifeng, Xu Weijian, and Rong Zishan. The "top match" lineup of suspense films, which makes people look forward to how the strong cooperation of these acting schools will bring about a gripping suspense blockbuster.

　　Xiaoxin said

　　Forty years of spring rain, nine Wan Li Fengpeng is a positive move. At the celebration of the 40th anniversary of reform and opening-up, the CPC Central Committee and the State Council commended 100 "pioneers of reform" who made outstanding contributions to promoting reform and opening-up, at least 18 of them came from state-owned enterprises, and the top leaders and other leading comrades presented awards to those who were awarded the title of pioneers of reform.

　　In order to thoroughly study and implement the spirit of the important speech delivered by the Supreme Leader General Secretary at the 40th anniversary celebration of reform and opening-up, and to strengthen the confidence and determination in starting reform and opening-up, on December 18th, the website of the State Council State-owned Assets Supervision and Administration Commission, in conjunction with the State-owned Assets Report Magazine and State-owned Assets Xiaoxin, launched a series of reports on "Pioneers of Reform in State-owned Enterprises", taking the commended advanced individuals as examples, gathering the majestic forces to promote reform and opening-up, carrying forward the reform spirit of being bold and daring to be the first, and further strengthening the "

　　Today, the 18th article "Li Dongsheng, the Pioneer of Electronic Industry Opening the International Market" was published.

　　"All one’s life, into one thing. In the face of various difficulties, challenges and even setbacks, we must not change our minds and always stick to it. " This is the experience of running a business in Li Dongsheng. Over the past 40 years, he has been sweating profusely, fighting spirit is high, and he has practiced his feelings and beliefs of serving the country by industry with all his blood.

　　Someone asked, is it cost-effective to invest so much in industry? He just smiled. "What about dreams?" Someone asked, was it worth risking your life for enterprise reform? He asked, "If God gives you a chance to realize your life ambition, isn’t it a pity if you don’t seize it?" Someone asked, do you regret that the international mergers and acquisitions almost brought TCL down? He waved his hand. "I will do it again and do it better." His words are sonorous, hit the floor.

　　Standing at the time node of the 40th anniversary of reform and opening up, looking back on the stumbling all the way, Li Dongsheng felt a lot: "Being born in this great era is the luck of our generation. Reform and opening up have made TCL and me personally."

　　From "Telephone King" to "Ace" Color TV

　　In 1982, Li Dongsheng, who just graduated from college, did not choose to work in a government unit for a decent and stable job, which made the comrades in the local personnel bureau quite puzzled: "You don’t want such a good job. What do you want to do?" Li Dongsheng’s answer is simple and firm, "I don’t think I’m fit to work in an office, I want to go to a factory". As a result, TTK Home Appliances Co., Ltd., located in Huizhou, Li Dongsheng’s hometown, welcomed the 43rd employee.

　　This joint venture company, which started with the production of tapes, encountered its first crisis since its establishment in 1985: Hong Kong investors announced their withdrawal from cooperation. When Li Dongsheng came to Hong Kong, his urgent task was to deal with the business vacuum caused by the withdrawal of Hong Kong shareholders, which made him feel pressure as a business manager for the first time. Fortunately, Zhang Jishi, then general manager of the company, taught Li Dongsheng a lot of business experience and encouraged him to do it. After several months, Li Dongsheng gradually mastered the negotiation skills and the work was carried out relatively smoothly.

　　After handling this emergency, Li Dongsheng received the mission of helping the company find new business. After a period of market research, he turned his attention to the recording telephone. "Upstairs and downstairs, electric lights and telephones" was once a beautiful vision for life in the early days of the founding of New China, but until the 1980s, telephones were still a luxury in the eyes of ordinary people.

　　Facing the huge potential of domestic communication market, TTK entrepreneurs including Li Dongsheng are determined to set up a telephone factory. After several months of negotiation and preparation, in September 1985, the joint venture TCL Communication Equipment Co., Ltd. was established, with Li Dongsheng as the general manager, and the prologue of TCL brand development began.

　　With the factory, where do the products come from? As an electronic engineer, Li Dongsheng led a group of engineers and technicians to huddle in a tin room to discuss product design and test the quality of telephone. Fail again and again, improve again and again. Finally, the earliest speakerphone in China — — TCL-HA868 was successfully developed.

　　Later, the story is familiar to everyone: in 1989, TCL telephone achieved the first place in the country with an annual sales volume of nearly 10 million, and the "telephone king" deserved its name, and this product with the largest sales volume of a single model in China telephone market — — HA868, thanks to it.

　　At the time when TCL telephone business was in full swing, Li Dongsheng began to look for the next profit growth point. In 1993, as the general manager of TCL Electronics Group, he decided to March into the color TV industry. Making color TV is by no means as simple as a slogan, and difficulties follow. Without a production license, he visited the chairman of Rainbow Group many times, hoping to obtain a long-discontinued color TV production line of Rainbow Group by setting up a joint venture company. The product design scheme didn’t pass the mark, so he led a team to participate in the International Electronics Show, studied new products, and explored a development path of rapid follow-up and local innovation through imitation and reference.

　　With the unremitting efforts of Li Dongsheng and the team, in 1992, the first TCL28-inch trump card large-screen color TV came out, and the sales momentum of the first batch of products was fierce, and the "trump card" became an instant hit. Subsequently, Li Dongsheng took advantage of the situation and put forward the marketing concept of "planned marketing promotion".

　　"Before entering the color TV market, our sales methods in various places relied more on the personal ability of the general manager of the branch, and there was no clear brand positioning and promotion strategy." Li Dongsheng recalled that the company hired marketing consultants to conduct market research and customer demand analysis, and made promotion plans according to local conditions, and gradually gained a firm foothold in Beijing, Tianjin, Hebei and other markets.

　　In 1995, with the innovation of business concept and business model, TCL’s color TV sales exceeded 1 billion yuan, with a profit of more than 80 million yuan, surpassing many domestic old color TV enterprises, and the "dark horse" was particularly dazzling.

　　From property right reform to overall listing

　　At the end of 1996, Li Dongsheng, who just became the chairman of TCL, realized that with the continuous advancement of the national market economic system reform, it was imperative for the company to further develop and improve its corporate governance structure.

　　"As the chairman of the board, I have to bear the most important responsibility for the development of the enterprise. At that time, I asked myself almost every day, how should the company go in the future?" After some systematic research, Li Dongsheng put forward the management concept of "management change and management innovation", which is still recognized and used by TCL management team today.

　　Reform, entered the deep water area in 1997. As a state-owned enterprise, problems such as low efficiency and lack of incentives brought about by rigid system have become increasingly prominent, and property rights reform is urgent.

　　"Cross the river by feeling the stones!" After four months of intensive research and preparation, Li Dongsheng and his team handed over an unexpected plan: dynamic increment, fixed stock — — Take the increment of state-owned assets as the incentive index of management equity. Subsequently, Li Dongsheng signed a five-year authorization agreement with Huizhou Municipal Government of Guangdong Province: the net assets of TCL at that time were about 300 million yuan, all of which were owned by the government; The annual growth rate of enterprise net assets shall not be less than 10%.

　　According to the above agreement, as the first responsible person, Li Dongsheng needs to pay a deposit of 500,000 yuan, and from the date of authorization, only 50% of the basic salary will be paid, and the full salary will be paid only after reaching the target. At that time, for Li Dongsheng, whose monthly salary was only several thousand yuan, 500,000 yuan was not a small sum. In order to raise the deposit, Li Dongsheng, desperate, took the house of himself and his parents as collateral.

　　"When I learned that I took the house book at home as collateral, my mother even suspected that I had committed the crime of corruption and was very worried." In the past, this episode made Li Dongsheng laugh and cry. "After knowing the truth, my parents not only didn’t blame me for being good at making claims, but also encouraged me to run my business well and not take the house thing to heart.". Parents’ understanding added a lot of energy to Li Dongsheng.

　　At the end of 2001, TCL ended its five-year authorized operation, and its report card far exceeded expectations. In the past five years, TCL’s state-owned assets have more than tripled, its sales revenue has increased from 5.6 billion yuan to 21.1 billion yuan, and its total tax paid has increased from 151 million yuan to 1.254 billion yuan … … While the property right reform is releasing dividends, it also clears the way for Li Dongsheng team to participate in the market competition in a drastic way. And this kind of institutional advantage will play a particularly obvious role when enterprises encounter operational difficulties in the future.

　　In 2002, the 16th National Congress of the Communist Party of China clearly put forward that state-owned capital should gradually withdraw from the competitive field. Under the stage, Li Dongsheng, as the representative of the 16th National Congress of the Communist Party of China, secretly came up with the next step of enterprise system reform — — The whole group is listed.

　　However, once the plan was put forward, it attracted controversy from all sides, and doubts such as "arbitrage in the name of listing" were endless; The CSRC does not support TCL on the grounds that "TCL already has a listed company in the mainland capital market, and its parent company cannot be listed again". At that time, Li Dongsheng like ants on hot bricks, worried.

　　The turning point came when Li Dongsheng reported the significance of the overall listing to the relevant leaders and competent departments in the State Council, and received affirmation and support.

　　In January, 2004, TCL Group exchanged shares with its subsidiary TCL Communication to realize the overall listing of the group. Since then, TCL has made great strides in the market and achieved great success, ushering in another golden period in the history of development. And Li Dongsheng and his partners began to have a more international vision and ambition.

　　From the Frustration of M&A to the Rebirth of Eagle

　　In 1999, Li Dongsheng led TCL to implement the globalization strategy. The successful experience of building a factory in Vietnam enhanced Li Dongsheng’s confidence in internationalization. Soon, he set his eyes on the real main battlefield — — European and American markets. In January 2004, TCL quickly acquired Thomson’s global color TV business and Alcatel’s mobile phone business.

　　Thomson, the originator of traditional CRT TV, produced the world’s first color TV. Moreover, as one of the top 500 companies in the world, Thomson is much larger than TCL.

　　For Li Dongsheng, this snake-like gamble is as tempting as the risk. After 10% of this campaign, TCL will rank among the top three in the global color TV industry. What’s more, 2004 is the year of Sino-French culture, and the acquisition of two French companies will also be a witness to Sino-French friendly exchanges.

　　After several days of negotiations, the two sides signed an agreement. This year, Li Dongsheng appeared on the cover of Fortune magazine and was awarded the title of "Asia’s most influential business leader" of the year; It was also named "the 25 most influential business leaders in the world in 2004" by the media such as Time magazine.

　　After M&A, it is not the imaginary rapid growth of business, but the difficulties. The color TV industry has rapidly transformed from the CRT era to the flat panel era. Thomson’s original CRT technology completely lost its value almost overnight, and its assets became a burden.

　　Li Dongsheng saw the trend of technology iteration, but he didn’t expect it to come so quickly. In the field of mobile phones, the lack of core technology and the unsatisfactory quality of popular mobile phones, coupled with the double attack of foreign brands and domestic cottage factories, TCL’s mobile phone business suffered a waterloo, the first annual loss since its establishment 20 years ago. Under heavy pressure, Li Dongsheng lost more than 20 Jin. At the shareholders’ meeting, he was criticized by name for the first time.

　　In the first half of 2006, TCL Company suffered a loss of 738 million yuan, and its internationalization road was hit hard. Followed by the departure of several senior executives, media questions and various questions rose. During the controversy, Li Dongsheng published a reflection article "The Eagle’s Rebirth" at the company’s internal meeting, pointing out that the eagle is the longest-lived bird in the world, but at the age of 40, it must make a difficult but important decision: either wait for death or complete its transformation through a very painful renewal process.

　　Borrowing the story that the eagle lost its beak, toe and feather at the age of 40 to be reborn, Li Dongsheng called on all TCL employees to unite as one to cope with the crisis, jointly promote organizational processes and corporate culture changes, and firmly push forward the international enterprise strategy. Li Dongsheng said: "Internationalization is the only way for China enterprises to grow into respected enterprises."

　　These words did not immediately quell the doubts from all walks of life, but they won the support and respect of many entrepreneurs. Some people commented that no matter what the final outcome of TCL is, Li Dongsheng has demonstrated a rare entrepreneurial spirit with his actions: determination to change and perseverance. The practice of TCL also provides experience and lessons for the internationalization of China enterprises.

　　At the end of 2007, TCL finally took off the hat of losing money for two consecutive years with a profit of 360 million yuan. Li Dongsheng said: "If I have to do the merger again, the cost will certainly not be so great, but what has passed, don’t think about it again, because you can’t change the past, you can only create the future." (Economic Daily China Economic Net reporter Li Peng Da)

1905 movie network news On April 18th, a feature clip of "Grandpa’s Braised Pork" was released in the popular urban love movie. In the clip, Liu Jing (ornaments), who experienced the death of her closest relative, made braised pork that her grandfather regretted missing. She seemed calm and humorous with Dongliu (ornaments) on the side, but it was hard to hide her sadness. Memories of my grandfather in front of the food came to my mind. Liu Jing couldn’t help crying when she was injured. With restrained tears, she explained the thoughts and pains of her loved ones after their death, and vividly interpreted the silent collapse of adults. Love is to life, it is delicious and long; And affection for love is a lingering aftertaste. There is more than one kind of delicious love, and family love is a gentle guardian engraved in the blood.

The film was created by the original crew of the Dark Horse drama series with the same name, directed by yang shen and Yi Shuaijie, starring Chun Li, and tells the healing story of the "delicious three sisters" who stumbled and supported each other in the face of the challenges of career and love, and grew up beautifully and changed luxuriantly.

Chun Li made braised pork and wept bitterly to remember his loved ones.

Exquisite acting skills directly poke people’s hearts and sincerely perform silent collapse.

The departure of loved ones is not a sudden rainstorm, but a long and humid life. In the clip of "Grandpa’s Braised Pork" released today, Liu Jing, played by Chun Li, "re-started" after the death of his closest relative, cooked the braised pork that grandpa wanted most before his death, and had a quiet chat with Dong Liu, played by Bai En, to discuss the future of the restaurant. He even jokingly showed off his cooking skills and put down a stubborn declaration of "Give me a few more years to work hard, and I will definitely be better than you".

But behind the lotus leaf and the delicious food with thick oil and red sauce, what can’t be forgotten is the affection and memories with the deceased relatives. Liu Jing’s grandfather, who once loved Liu Jing the most, wanted to try the braised pork she cooked, but she was caught in entrepreneurial and emotional difficulties, but she said that next time, when she cooked her specialty again, the grandfather who called her "the best clean" had already regretted her death and could not taste it. The separation of love and food buried a sad seed in her heart. The recognition of her cooking skills and the difficult understanding of "female chef" in the East show the hardships and bitterness of Liu Jing’s journey. All kinds of complicated emotions come to mind, and she finally shed her heavy burden and burst into tears, forbearing silent tears and revealing her thoughts and feelings for her loved ones. Delicious love is varied, and family love is endless and touching, which arouses emotional resonance of more than one audience.

Realistic description of urban women’s life leads to empathy

The film’s popularity, word of mouth, double fermentation and circle-breaking communication have been well received.

Since its release, the film "Love is delicious" has won the favor of a large number of audiences with its rare light comedy theme of urban love, female stories close to reality and sincere sister feelings, and the popularity of word-of-mouth continues to ferment.

The women’s life depicted in the film is very real and healing, and the unpretentious "urban movie" is also popular. Among them, the most touching thing is that the "delicious three sisters" find the best way of self-consistency in the challenges of life and the female power transmitted in the process of reconciliation with their "imperfect" selves. They cut through the thorns all the way, just to tear off the bound label on their bodies, not to abandon themselves and not to be attached to others, and to positively and correctly express the "female power" of this era with their independence and freedom, which has aroused the audience’s deep thinking and full of practical significance!

The movie "Love is delicious" is showing.

① Body colors: blade shadow white, elegant black, brocade purple (main color) and peacock blue 4 kinds;

② Front face: "Guardian City" design style, avant-garde fashion, strong sense of technology

A. China Network:adoptsemi-hidden borderless designMatrix stepped layout, chrome-plated bright bar decoration, the lower grille is multi-banner type, and millimeter wave radar is arranged in the center;

B. Guardian Eye Headlight Set:Split design, the top is a through light strip + luminous logo, and the bottom is a vertical light strip + flat far and near headlights.. The daytime running lights are 7-shaped on both sides of the front protection.When the position light is turned on, the central connection light strip and logo are lit, forming an integrated lighting shape with the daytime running light (Daytime running light upper integrated turn signal function);

C. Forward guarantee details:The front cover has rich lines on both sides, and the front lip is equipped with slender chrome-plated trim to enhance the sense of refinement;

D. Front windshield sensor:The base position of the inner rearview mirror is arranged with a forward-looking monocular camera, a driving recorder camera and a rain sensor for auxiliary driving.

③ Side: suspended roof, double-sided electric side sliding door, through waist line…

A. Exterior rearview mirror: Sports shape, the outer rearview mirror base is arranged on the door, and the slender turn signal belt and 360 side view camera are integrated;

B. Wheel hub: Three shapes and R17 and R18 sizes will be available. The currently announced R18 wheels are multi-spoke blade two-color design, using Giti GitiControl P10 tires, which focus on silence and grip;

C. Charging port and refueling port: The left side of the rear side is the fast and slow charging port, and the right side is the refueling port, both of which are opened by pressing.

④ Tail:The shape is simple, the roof is equipped with a spoiler, the middle through taillight group, the lower bumper, and the chrome trim design echo the front face.

A. Galaxy Gate Tail Light Set: It is composed of a slender through light strip and a luminous logo. The turn signals are arranged independently on the side of the body (not integrated with the through light strip), and the tailgate part is a brake light. The high brake light is integrated in the middle of the roof spoiler. The rear protection bottom is arranged with a return reflector, and the central is arranged with fog lights and reversing lights;

B. DetailsElectric tailgate is used, and the tailgate micro switch and 360 rear view camera are arranged on the upper part of the license plate. The bottom of the rear guarantee is decorated with black trim and chrome-plated bright strips.

Next Update – Consumer Reports (Interior) Stay tuned…

In January this year, the global sales of electric models ranked first with 37,000 vehicles, surpassing Tesla (22,000). This is the first time that Wuling Hongguang MINI EV has won the global electric model sales crown.

As if overnight, Wuling Motors, which had been misunderstood as "not high-grade" and "low-end" because of its low price – you can buy a Wuling car for less than five thousand yuan – became an Internet celebrity brand. Not only did the phrase "what the people need, I will build it" gain popularity, but sales also continued to rise along with this slogan. Soon, it was called the "People’s God Car" because of its high cost performance, high sales, and ubiquity.

But the question is, everyone’s curiosity about Wuling Hongguang lies in: there are so many cheap cars, why only it has become the "people’s magic car"? Why can sales increase by leaps and bounds in half a year?

It is undeniable that the important reason for this is indeed because – Wuling Hongguang is cheap but easy to use, but studying Wuling Hongguang’s road to fame will find that in addition to being cheap, more importantly, this old car company is well versed in the brand of the new era.

　01　

Card strategy, create a hit

Product is 1, marketing is 0. If the product itself is not competitive, then how much marketing promotion is just a waste. So before analyzing Wuling Hongguang’s brand, we must first look at its product strategy and strategic card position.

What is Wuling Hongguang’s knock-out product? At this year’s Shanghai Auto Show, in addition to Tesla, which was caught in the whirlpool of public opinion, the protagonist of another auto show was the convertible launched by Wuling Motors.

"Island blue" color body, "sunset red" color electric folding soft top, with the iconic anti-roll frame of the convertible, and two-color wheels… This design is left to young people, and it is an infinite imagination of the ideal life.

Such a car born for a beautiful trend is that Wuling wants to capture the hearts of young people, lowering the threshold of convertible cars while meeting more personalized travel needs of young people.

In fact, before this "young people’s first convertible", Wuling had created a number of popular models, typically "one fire and one fire". In addition to Wuling Hongguang, the "autumn famous mountain car god" who became famous in World War I, Wuling Motors is also a leader in the field of new energy vehicles.

The birth of the "National Car" Hongguang MINI EV is due to Wuling Motors’ profound insight into the widespread congestion, parking difficulties, and high fuel costs in Chinese cities, as well as people’s real needs for practical and convenient travel tools.After perceiving the market gap, GM Wuling quickly launched this "people’s scooter" and opened up the scooter blue ocean market – this is Wuling’s earliest and accurate strategic card position. Wuling is not the only one in the small electric vehicle market, but only Wuling has targeted the target group with the most accurate positioning, and the low-cost, mass-market card position has achieved the most extreme.

The guide price of 28,800 – 38,800 yuan, no high purchase tax, and no need to draw a license, which is very attractive to the "young people in small towns" in the fourth and fifth tiers, or the "trendsetters" in the first-tier limited license cities.

So soon there was feedback on sales, and Hongguang MINI EV won the new energy sales championship in China four months before it went on sale.

After the fire of the Hongguang MINI EV, Wuling was not satisfied with this, and was on the road to building a hit.

On April 8 this year, based on the needs of the "people" for more fashionable and safer vehicles, the Hongguang MINI EV Macaron Edition came into being, directly targeting the tastes of female car owners.

What’s more, Wuling also joined forces with Pantone, the world’s authoritative color research institution, to release "Wuling Spring" under the deep insight into the fashion attitude of young consumers, and took a unique approach to let lemon yellow, avocado green, white peach powder and other color schemes "get on the bus".

The results from the user request are obvious, Hongguang MINI EV Macaron once again detonated the market. The data shows that the car opened the scheduled 10-minute order exceeded 1,000, the 24-hour order exceeded 10,000, and the 10-day order exceeded 45,000.

You will find that Wuling Motors is firmly standing on the strategic card position of people’s needs, and the product strategy continues the logic of low price and insight into user requests.

　02　

Make your brand an Internet celebrity

Wuling Motors is very smart. It cleverly labels cars under 50,000 yuan with the mind and brand symbol of Wuling Hongguang. Consumers can easily buy it for a low price. From the strategic position of "People’s Car", Wuling Motors’ branding road began with the launch of different products.

It is hard to imagine that Wuling Motors is an established car company since 1996. Because the 25-year-old brand not only lived itself as a young brand, but also gradually developed a methodology to become an "Internet celebrity".

A brand that makes itself an Internet celebrity means that it can have its own social assets, its own fans, traffic, as well as private planting and repurchase channels, and a public opportunity to speak for itself at any time.

In addition to lower-cost customer acquisition in a shorter time, becoming an Internet celebrity brand also means an infinite extension of a business. For example, Xiaomi has everything from mobile phones to smart homes, Wuling has everything from cars to "I will build what the people need".

Internet celebrity is more of an attribute. It can be linked and shaped. It is an ability to own content and use content and social media to obtain traffic. And when this ability is combined with a brand, content is a product and becomes the core of an Internet celebrity brand. Whether it is online communication or offline activities, a brand is to create a scene, including content, interaction and the output of its own culture. Its purpose is to be able to truly penetrate into the hearts of users.

At the beginning of last year, a sentence of "what the people need, Wuling will make what" opened the way for SAIC GM Wuling to build itself into an Internet celebrity brand. From Wuling masks and Wuling snail powder at the beginning of the year, to street stalls that satisfy the world’s fireworks, to new cars that are constantly innovating, although Wuling Hongguang is an old brand, it has truly grasped the dividends of this new round of consumer goods brands and refurbished itself into a "new Internet celebrity". Having traffic and fans also has influence, which in turn translates into conversion rate, purchasing power and even retention rate.

From the perspective of the automobile market, Wuling’s past models are actually not understood by mass consumers – people will equate Wuling with vans and goods. But why has it been so popular in the past two years?On the one hand, from the perspective of the brand, it constantly creates hot searches and has a lot of content output on various social platforms. When its content is amplified by a public presence such as Weibo, it will easily gain popularity.

On the basis of the hot search, Wuling launched masks, stall cars, etc., and constantly consolidated its "I will make what the people want" label, becoming a vivid Internet celebrity brand. When new products and new topics enter the public’s field of vision, Wuling already has a hot search physique, which has positive benefits in terms of customer acquisition and overall market volume.

What is the result of such a set of Wuling operations? In China, the Wuling Shenche is almost a household name, and there is even a legend that everyone who does business owns a Wuling. We rarely see advertisements for the Wuling Shenche, but we are deeply impressed by it. This is the charm of the brand.

　03　

Find your social niche

Although Wuling Motors is well-versed in branding and has the strategy and product characteristics to build itself into an Internet celebrity, different social media are very different, from the disk of traffic to the specific content form. The first step to becoming an Internet celebrity may be to choose a platform that suits your brand.

For a brand like Wuling Motors that wants to become an Internet celebrity, Weibo is still the best sound field and the best amplifier. Because Weibo’s own three-tier ecosystem makes it a natural traffic field, and it is also the best field for brands to do marketing and grow grass.

The first layer is its traditional media ecosystem, which can also be said to be the public opinion field; the second ecology is its search and hotspot ecology. For ordinary users, if they want to know about daily events, the first reaction is to open Weibo and take a look. Weibo’s trending topic list represents the current search engine, which is also the ecology that allows it to become an amplifier; the third layer is its self-media content creation ecology. A large number of high-quality creators on Weibo involve a wide range of vertical categories, and its KOL and fan ecology are very complex.

Weibo is characterized by "big, comprehensive, many and deep", and Wuling also deeply understood the language and culture of Weibo before using it well. Its main secret may be to do everything possible to get itself on the hot search.

From the beginning of the epidemic, Wuling Motors launched a series of brand activities on Weibo.

The first step is to bind the label.During the March 8th Women’s Day, Wuling launched a short documentary film "The Craftsman" to pay tribute to the anti-epidemic Muse. Not only was it supported by the traffic of Weibo’s anti-epidemic channel, but it also accurately reached the people who had been fans of Wuling masks before. Further, this short video and topic strengthened the label "People’s Wuling", letting users understand that Wuling is always on the front line of people’s needs on the basis of masks.

The second step is to create an image.At the beginning, Wuling Motors carried out a new brand logo, and the logo was upgraded from red to silver on Weibo for the first wave of topics to warm up; then, Wuling initiated the Weibo topic #Today Wuling has one more color #, which was forwarded by multiple circles of KOLs. The CEO of Weibo also acted as tap water when he came and went, and the forwarding caused secondary onlookers.

The third step is to strengthen the personnel design.At this stage, users have identified with Wuling’s Internet celebrity identity. Users like snail powder, so Wuling crosses the border to produce snail powder. As soon as the topic of #Wuling snail powder seeks arrangement #came out, the Internet celebrity attributes that come with snail powder were diverted to the brand, further deepening the label of "People’s Wuling".

The fourth step is to draw powder out of the circle.When the popular product Wuling Hongguang MINI EV was launched, Wuling joined hands with major fashion brands to hold offline cross-border exhibitions in Shanghai business district, which not only conveyed the trend attitude of young and fashionable models, but also created a social carnival with the help of Weibo’s field influence. There is no doubt that Wuling’s cross-border and out-of-circle are also on Weibo’s trending topic list.

Nowadays, the number of discussions on Wuling Motors on Weibo has accumulated more than 330 million. Summarizing, it can be found that in this four-step series, Wuling has linked multiple circles of KOLs such as food, health, cars and even fashion in the field of Weibo. Based on the characteristics of Weibo as a gathering place for young groups, combined with Weibo ecology to form a public opinion field and an interest circle, and then become a hot spot and radiate to the whole network.

Strategic card positions, building brands, and becoming Internet celebrities, the user’s mind of "People’s Wuling" is passed again and again through masks, street stalls, snail powder, and people-friendly convertibles, thus establishing the deep-rooted brand communication slogan of "What the people need, Wuling will make".

In this way, Wuling Motors has not only gone out of the "stereotype" of the public, but also gained a new user circle and found new product channels. Under this combination, Wuling Motors has also grown from an old IP to a "new brand" with sales, word-of-mouth and brand perception deeply rooted in the hearts of the people. Its case also tells us that to have the physique of Internet celebrities and hot searches has nothing to do with the age of the brand.

Caption: According to the micro-signal of Pocket Jinshan, three teachers who raised their hands died on the spot, and the other one was being rescued. The picture comes from the palm Jinshan micro signal.

　　[Xinmin. com latest report] Yesterday (27th), 11 teachers who spontaneously organized the Jinshan education system in go on road trip, Xizang, unfortunately had an accident in Naqu, resulting in 3 deaths and 1 injury.

　　Xinmin Evening News Xinmin. com reporter learned that 11 teachers from Jinshan Education System drove three private cars, usually separately, and then gathered in different tourist destinations. The route was basically Xizang, Yunnan and finally Shanghai.

　　Yesterday, one of the cars had an accident in Naqu, with four people on board. The accident has caused three deaths and one injury. Among them, two teachers from Shanghai Petrochemical Industry School died and one was seriously injured, and one teacher from the primary school attached to the District Education College died. Seriously injured teachers are temporarily out of danger, but it does not rule out other dangers due to altitude sickness.

　　It is reported that on the night of the accident, the Jinshan District Education Bureau reported the situation to the district government and the Municipal Education Commission for the first time. This morning, 14 staff members from the District Education Bureau, the two schools where the teacher was involved and the family members of the teacher were sent to the local area to deal with the aftermath.

　　The district education bureau said that at present, the specific time and place of the incident are still unclear. The local police are still investigating the specific cause of the accident. (Xinmin Evening News Xinmin. com reporter Li Ruonan)

　　Xinhua News Agency, Wuhan, April 28th: Love is the people’s heart leading to innovation — — General Secretary of the Supreme Leader visited Hubei for a return visit.

　　Xinhua news agency reporter

　　In April in Hubei, the spring is full and the earth is fragrant. From 24th to 28th, General Secretary of the Supreme Leader visited Yichang, Jingzhou, Wuhan and other places successively, and went deep into scientific and technological enterprises, production workshops and community villages to inspect the development and economic operation of the Yangtze River Economic Belt.

　　On April 25th, the village cadres of Xujiachong, Taipingxi Town, Yiling District, Yichang City displayed the party member Convention of Xujiachong Village, which was written with the lyrics of the Three Gorges Fishing Drum. Xinhua News Agency reporter Wang Zikai photo

　　"I am happy to see that everyone is doing well."

　　"As soon as I saw the General Secretary of the Supreme Leader, I applauded hard, and I had a lot of grateful words to tell him." Aunt Tan Bizhen, 67, said.

　　On the afternoon of 24th, General Secretary of the Supreme Leader drove to Xujiachong Village, Taipingxi Town, Yiling District, Yichang City, adjacent to the Three Gorges Dam, to learn about the relocation and development of this immigrant village. Tan Bizhen, who is washing clothes in the village’s convenient laundry pool, has a close contact with the General Secretary of the Supreme Leader.

　　"The general secretary is very easygoing." Tan Bizhen said that he was very happy to learn that everyone washed clothes with phosphorus-free washing powder and soap, and the laundry sewage would be treated and discharged. He also took a wooden stick and tried to beat the clothes. "It can be seen that the general secretary is happy for our people to protect the mother river of the Yangtze River spontaneously."

　　"The general secretary asked me if my life was good. I said it was very good, and he wished us a better life." Aunt Tan Changlan took over the conversation and said, "The general secretary said that I am happy to see everyone living well." Nowadays, Xujiachong Village is not only beautiful in appearance, but also richer in people, and everyone is happy together.

　　"The General Secretary of the Supreme Leader came to Xujiachong Village and spoke highly of the" Village party member Convention "written by the village with the tune of fishing drums. He thought that this was a form that everyone loved, which made party member cadres firmly remember the party’s style and discipline requirements." Zhang Nina, secretary of the Party Committee of Taipingxi Town, said that next, party member cadres at the town and village levels will focus on the entrustment of the General Secretary, not only to show their identity and fulfill their promises to the masses, but also to be down-to-earth, take the lead in changing customs and developing industries, and take party member as an example to make concerted efforts to continuously promote rural revitalization.

　　On April 26th, Lu Guoqing, the chairman of Fiberhome Technology Group, introduced the chip products independently developed by Fiberhome Group to reporters. Xinhua News Agency reporter Xiong Qishe

　　Core technology must be in your own hands.

　　On the morning of 27th, the meeting room of Fiberhome Science and Technology Group in Wuhan East Lake High-tech Zone was full of party member cadres. Everyone listened carefully and recorded carefully. Lu Guoqing, secretary of the Party Committee and chairman of Fiberhome Science and Technology Group, is presiding over the study meeting of the theoretical study center group of the Party Committee, studying the important instructions of the General Secretary of the Supreme Leader when inspecting the group, grasping the core essence, and doing a good job in implementation.

　　On the morning of 26th, General Secretary of the Supreme Leader visited this high-tech enterprise. "The general secretary has repeatedly emphasized an important point that the core technology must be in his own hands, and he should abandon his illusions and be self-reliant." Lu Guoqing said, "These words of the General Secretary deeply shocked me and alerted me."

　　"The core technology with independent intellectual property rights is the enterprise’s ‘ Mingmen ’ Where it is. " Lu Guoqing said that the beacon people will abandon their illusions and rely on themselves, unswervingly take the road of innovation and green, firmly grasp the core technologies, key technologies and national heavy weapons in their own hands, and control the leading role of industrial development.

　　On Gaoxin Road No.2 in Donghu High-tech Zone, in a row of white factories, on the chip production line of Changjiang Storage Company, workers are nervously and orderly producing. In October this year, China’s first batch of 32-layer 3D NAND flash memory chips with completely independent intellectual property rights are planned to be mass-produced here.

　　On April 26th, the staff of Changjiang Storage Company introduced the 3D NAND Flash wafer to the reporter. Xinhua News Agency reporter Xiong Qishe　　

　　On the morning of 26th, General Secretary of the Supreme Leader came here to inspect the integrated circuit production line and learn about the intelligent manufacturing of the whole chip process and the acceleration of the localization process.

　　"The General Secretary of the Supreme Leader carefully inquired about the company’s product research and development, talent introduction and equipment import, and learned about the development status of integrated circuit products in China." Zhao Weiguo, chairman of Changjiang Storage, said, "I didn’t expect the General Secretary to be so professional and pay so much attention to chips. I feel more and more burdened. "

　　Zhao Weiguo said that in the future, they will aim to occupy an important position in the global integrated circuit industry as soon as possible and become one of the major suppliers of 3D flash memory in five to ten years.

　　On April 26, the photo of the national storage base sand table and construction site displayed in Changjiang Storage Company. Xinhua News Agency reporter Xiong Qishe

　　Recalling the scene when the Supreme Leader General Secretary visited, Liu Ziqing, director of the Management Committee of Wuhan East Lake New Technology Development Zone, could not restrain his inner excitement: "The General Secretary told us that there are many colleges and universities in Wuhan with great development potential, and talents play a decisive role in development. We must build a good talent team."

　　Liu Ziqing said that it is necessary to keep in mind the entrustment of the General Secretary, recruit talents from all sides, and focus on key technologies, key technologies, and national heavy weapons to create a "core — Screen — End — Network "trillion industrial clusters.

　　The location of the Party-mass Service Center in Qingheju Community, Qingshan District, Wuhan, shot on April 28th. In April in Hubei, the spring is full and the earth is fragrant. From 24th to 28th, General Secretary of the Supreme Leader visited Yichang, Jingzhou, Wuhan and other places successively, and went deep into scientific and technological enterprises, production workshops and community villages to inspect the development and economic operation of the Yangtze River Economic Belt. Xinhua News Agency reporter Xiong Qishe

　　There is no small matter for the people, and a lot of work is done at the grassroots level.

　　Near noon on 26th, General Secretary of Supreme Leader came to Qingheju Community, Worker Village Street, Qingshan District, Wuhan to visit the cadres and the masses.

　　Qingshan District is a famous steel base and heavy chemical industry gathering area in China, and the shanty town where Qinghe lives is also the largest shanty town in Wuhan and even Central China. In order to improve the living conditions of more than 40 thousand people living here, in April 2007, Wuhan started the shed reform project.

　　Party member Hu Sheng, a 71-year-old retired veteran, introduced the great changes of the ecological environment in Qingshan District to the Supreme Leader General Secretary at the Community party member Service Center.

　　On April 28th, residents of Qingheju Community, Workers’ Village Street, Qingshan District, Wuhan visited the "Times Exhibition Hall of Red Steel City with Green Mountains and Green Water". Xinhua News Agency reporter Xiong Qishe

　　"I take Daijiahu around me as an example to illustrate that in recent years, Qingshan District has invested great efforts in the renovation of the ecological environment, removed the coal ash mountain, and gave the people a tree-lined Daijiahu Park." Hu Sheng said, "The General Secretary of the Supreme Leader is very kind and listens very carefully."

　　Wang Qingzhao, a migrant worker, has used his maintenance skills to repair household appliances for the needy more than 3,000 times in the past 20 years, and the maintenance fee is exempted from more than 100,000 yuan. He said: "General Secretary of the Supreme Leader shook hands with me and gave me encouragement. The warm hand has doubled my confidence and made me more energetic in serving the masses. "

　　On April 28th, members of the social organization incubator in Workers’ Village Street, Qingshan District, Wuhan City worked in the incubator. Xinhua News Agency reporter Xiong Qishe

　　On April 28th, Wang Qingzhao (left), Du Chengcheng (middle) and Hu Qiusheng, members of the social organization incubator in Worker Village Street, Qingshan District, Wuhan, took a group photo at the door of the incubator. Xinhua News Agency reporter Xiong Qishe

　　Su Nibin, secretary of the Qingshan District Party Committee in Wuhan, said that the General Secretary of the Supreme Leader visited the exhibition on the transformation of shanty towns and learned about the whole process of the transformation of shanty towns for more than 8 years. "The General Secretary of the Supreme Leader emphasized that we should do a good job in doing things well for the people, big and small. There is no small matter for the people, and a lot of work is done at the grassroots level. As a grassroots party organization, we must follow the requirements of the General Secretary. As long as it is beneficial to the people, we must work hard and do everything possible to do it well. "

　　As an ecological province with mountains and seas, Fujian has a forest area of 121 million mu and a forest coverage rate of 66.8%, ranking first in the country for many years. Such rich forest resources are the precious wealth of Fujian people, and also make Fujian Forest Fire Brigade shoulder a heavy burden.

　　Since its establishment 12 years ago, Fujian Forest Fire Corps and its predecessor, Fujian Forest Corps, have successfully put out more than 750 forest fires, participated in fire prevention duty, emergency rescue and stationed in the front for nearly a thousand times, and made outstanding contributions to safeguarding people’s lives and property. This is the fruit of Fujian Forest Fire Brigade and its predecessor’s insistence on party building.

　　Secret service brigade: a new position of party building has been opened up in the vegetable garden

　　Under a vast green hill in the northwest corner of Fuzhou, the "elite troops" of Fujian Forest Fire Brigade — — Secret service brigade. This team is the only special rescue team of the Corps, and it is also the only comprehensive emergency rescue team with more than 200 people identified by the Fujian Provincial Emergency Department.

　　An iron team should not only be built with iron discipline, but also always be loyal to the party. To this end, the secret service brigade put the party building work in the first place, and through activities such as theme party day, taking party member as an example, called on the majority of fire fighters to strengthen their ideals and beliefs and strengthen their mission.

　　On October 23rd, the instructor of the Special Service Brigade of Fujian Forest Fire Brigade introduced the cultural corridor to the reporter. (photo by CCTV Zheng Fang)

　　In order to innovate the party building work, the special service brigade specially opened up a unique cultural corridor. This promenade is set up in the vegetable garden of the camp, and is divided into sections such as clean government culture, fighting culture, fire culture, camp culture, etc. Each section also displays the duty and mission, operational norms, rescue tactics, etc. of the special service brigade in the form of bulletin boards, and some seats are placed in the promenade.

　　No matter after training or at rest, fire fighters strolled in this corridor, and when they looked up, they could see four sentences symbolizing the spirit of the Secret Service Brigade: "The blade that never rolls its edge, never stops surpassing, never gives up, and never back down’s retrogression", and then they could learn some rescue knowledge and operation essentials.

　　The "green eyes" in the vegetable garden and the "red" in the cultural corridor complement each other, which makes people feel relaxed and passionate. This is the new position of the party building of the secret service brigade and the spiritual highland of the fire fighters.

　　Fuan Brigade: Revisit the oath and keep in mind the initial mission.

　　"I volunteer to join the Communist Party of China (CPC), support the party’s program, abide by the party’s articles of association, and fulfill the obligations of party members … …” On October 25th, a forceful oath of joining the Party echoed at the bridgehead of Luanfeng in Xiadang Township.

　　10月25日，福建省森林消防总队南平支队福安大队指战员在鸾峰桥上宣誓。（央视网郑芳摄）

　　鸾峰桥是习总书记当年在下党乡现场办公的场所，马路对面设有“难忘下党”主题展馆。在这里重温入党誓词，体会“三进下党”的为民情怀，感悟下党乡“弱鸟先飞”的进取意识和“滴水穿石”的坚韧精神，对同老百姓贴得最近、联系最紧的消防队伍来说，无疑将激发指战员们竭诚为民的情怀和烈火般的工作热情。

　　鸾峰桥上、主题馆内，消防指战员们如沐春风。他们纷纷表示，要自觉对标应急救援国家队、主力军的职能定位，自觉把个人融入队伍，努力练就过硬本领，把人生坐标和奋斗理想定位在坚决维护祖国河山安稳和人民群众生命财产安全上，并为之奋斗不息，“永远做党和人民的忠诚‘守夜人’”。

　　森林消防队伍是我国大好河山的守护者，也是人民的守护者。改革转制两年来，他们坚持党建引领，始终以“永不卷刃的刀锋”姿态，不畏艰险、冲锋在前，奋战在人民群众最需要的地方。他们的功绩，高山见证，江河见证，人民见证。（文/郑芳）

　　[car home Industry] Located in the Badley Automobile Park in the West Fourth Ring Road, Haidian District, Beijing, four luxury brands, namely Porsche, Mercedes-Benz, Audi and Volvo, stand next to each other. Volvo 4S store is a new member of this luxury matrix, which was officially opened in July 2019. It is also the first Volvo 4S store under the Bradley Group. How does the Bradley Group, which has always preferred German brands, become attached to Volvo? What’s the difference between this 4S store, which focuses on the new retail experience of automobiles, and the traditional 4S store? In this issue of "Car Zero Distance", we came to Beijing Baideli Volvo 4S Store.

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　　Car Zero Distance is an experiential shop-exploring program created by car home. We combine experiential visits with in-depth dialogues to present new ideas, new services and new models of various dealer stores and service organizations to consumers and industry professionals, and strive to enhance the interaction and understanding between consumers and businesses, and promote the experience sharing and industry promotion of excellent management models.

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30-second speed reading:

　　1. Beijing Baideli Volvo 4S Store is the first Volvo 4S store under the Baideli Group. Based on the consensus on the transformation and change of the future automobile market, Baideli, which has always favored German brands, will join hands with Volvo;

　　2. After three years of preparation, Badgley Group launched its own user management system "Moby", which has the functions of new car sales, test drive and after-sales reservation, and has been applied in Beijing Badgley Volvo 4S store;

　　3. The fundamental logic for dealers to embrace the new retail of automobiles is to improve customer service. Moby system is only the beginning of the new retail of cars tested by Bradley, and the follow-up work still has a long way to go.

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◆　Classic Nordic Volvo VRE Global Standard

　　Even if you don’t see the brand Logo, you can recognize the Volvo 4S store at a glance, and the classic window glass exterior wall exudes a strong Nordic style. Beijing Baideli Volvo 4S Store opened at 9 o’clock in the morning. We arrived at the store 10 minutes early, just in time for the morning meeting in the store. The staff stood in two rows. After the morning meeting, everyone began to be busy.

　　The decoration style in the store is also a simple route. Different from the way that some 4S stores separate the vehicle display area from the rest area, Volvo 4S stores adopt the model around the rest area. This arrangement weakens the feeling of the shopping mall and adds a sense of life.

　　For luxury car brand car consumers, the car is not only a practical demand, but also an emotional demand. In particular, automobile products are becoming more and more mature, and the differences in product quality and performance of automobiles are weakening. Whether a car can impress consumers is a test of whether it can meet the emotional needs of consumers, including value recognition, aesthetic needs, sense of acquisition and so on. And the satisfaction of this emotional demand comes from the product itself, as well as from the service and all the extended presentation.

　　Automobile consumption is changing from destination consumption to experience consumption. Based on this judgment, Volvo has upgraded the global standard retail experience store (VRE) in China, and plans to complete the upgrade by 2020. Through the upgrading of the 4S store, the fourth space will be extended from the car to the 4S store, so that consumers can have a place to rest and communicate, so as to better experience Volvo’s brand culture.

　　Volvo’s concept of VRE standard retail experience store can be said to be a bosom friend for the Bradley Group seeking change. Founded in 1996, Badley Group specializes in luxury brands. It is the first dealer of imported Porsche in China and the earliest dealer of imported Audi cars in China. Zhou Xiaobo, the founder of Baideli, is a German Chinese, which makes him always have a soft spot for German brands. This cooperation with Volvo is a common exploration for new automobile retailing.

　　Yang Zhenyu, the general manager of Beijing Baideli Volvo 4S Store, is a veteran of the Baideli Group. Before the operation of this 4S store, he had been engaged in the brand operation strategy of the Baideli Group, which led to the cooperation between Baideli and Volvo, and he also participated in it.

『Yang Zhenyu, General Manager of Beijing Baideli Volvo 4S Store』

　　Yang Zhenyu introduced that the Badley Group began to explore the new retail model of automobiles three years ago. Before reaching a cooperation with Volvo, the two sides had many high-level exchanges, and everyone had a basic consensus that transformation and change were the inevitable development trend of the automobile market.

　　He said that the establishment of Beijing Baideli Volvo 4S store carries the gene of new retail of automobiles, which is not only reflected in the decoration layout of the store, but also has a series of deep logic behind it, including the design of user service products, the reform of service process and the digital management of the store, among which Moby, a new retail system of automobiles launched by Baideli Group, is the most representative.

　　In Moby system, users can realize all-round services from car inspection, test drive, car selection, ordering and later maintenance. This improves the transparency of user service and accumulates digital assets for dealers. Beijing Baideli Volvo 4S store is an important "experimental field" for Baideli Group to practice the new automobile retail model, and it will also be exported to other brand 4S stores after the model is mature.

◆　Embrace new retail and build Moby user management system

　　In order to experience the Moby system, we simulated the whole process of users looking at cars and buying cars. The store always introduced a sales consultant to us. After listening to my car demand: "A family of three, usually going to work instead of walking, and occasionally going to play around Beijing", the sales consultant recommended me five SUVs, Volvo XC40.

　　After explaining the function and configuration of the vehicle and the test drive of the vehicle, the sales consultant told me that the reservation can be made in the store or online. This model and process is actually almost the same as Tesla, Weilai and other new car-making forces. It can be seen that traditional brands are actively embracing the Internet.

　　The difference from the user management system created by the new force of car manufacturing is that considering that car purchase and maintenance are not high-frequency demands, the new retail system of cars launched by Bradley is based on WeChat applet, which has the advantage of not occupying consumers’ too high mobile phone memory and avoiding bringing burdens to users.

　　A sign with a QR code is parked next to every car in Beijing Badley Volvo 4S store. By scanning the QR code and registering as a user, the user can operate as required. At present, there are three main functions in Moby system, namely, new car sales, test drive and after-sales appointment.

　　Click on the new car for sale, and we find the experienced Volvo XC40 four-wheel drive Zia Deluxe Edition in the SUV option. After selecting the configuration, I can choose the financial scheme or pay in full. If I choose the financial scheme, I will enter a financial calculator page, where I can choose the financial scheme provided by different banks, and then determine the down payment ratio and loan term, which will directly generate the monthly payment estimation and loan service fee.

　　If you choose to pay in full, you will go directly to the next step. On this page, it shows whether to replace the old car, and whether it is necessary to apply for license registration and vehicle inspection. In terms of selecting the best products, Moby System recommended three products, including Tailed Leather trunk mat, Tailed Leather Foot Pad, and an original driving recorder front camera. After all the choices are made, you can submit the order, and then sign the contract, pay the final payment and hand over the car, which completes the whole process.

　　Buying a car is a process that needs careful consideration. The biggest feeling I get from experiencing the Moby system is that I have more freedom, so I don’t have to make a decision in a hurry. I can carefully read and choose one by one, and the whole consumption process seems to have changed from passive to active.

　　The Moby system is extremely streamlined, and you can find out what services you need at a glance. Yang Zhenyu explained the logic behind it to us. Moby pays attention to the interaction between people based on customer experience, and alleviates the pain points of users’ car purchase in a concise, transparent and efficient way, including opaque price and various services.

◆　There is a long way to go to optimize service.

　　Yang Zhenyu purposely let us taste the coffee in the shop. He said with a smile, "We not only sell cars but also coffee. Our colleagues at Bradley often leave customers here and pay for the coffee in the shop. The coffee in the shop is free to customers, and others can only pay for it by scanning the code. It is better than the taste of the coffee shop, or some people will buy it here. This actually shows a logic that users are willing to pay for good things."

　　Yang Zhenyu believes that even when the industry environment is no longer good, there will still be enterprises that do well, and even in good industries, there are still some enterprises that do badly. In the face of the changes in the automobile market, what dealers can do is to dig deep into it and serve customers well, so there must be room for survival.

　　Moby system is only the beginning of the new retail of the water test car of Bailey, and the follow-up work still has a long way to go. The optimization of user service is a continuous action, which cannot be done once and for all.

　　As a 4S shop from scratch, Beijing Baideli Volvo 4S shop has both challenges and great opportunities. The challenge is that the profit of new car sales is getting thinner, but its user base plate has not been formed, and the more profitable after-sales service market has not yet been opened, so it is necessary to move forward under certain pressure in the early stage; The opportunity is that the new store does not have the burden of the past business model, and every time it sells a car and serves a user, it is a solid accumulation.

　　In the early stage, Beijing Baideli Volvo 4S Store mainly relied on word-of-mouth marketing to get new customers, and invited many family members and friends of Badeli Group employees to enjoy the cars in the store. Every month, some small-scale communication salons were held regularly to keep sticky with intended users and old customers. At the same time, the customer base of other brands of Batteries also contributed a certain amount of traffic to this 4S shop.

　　In order to adhere to the service concept of "keeping customers constant", Beijing Badley Volvo 4S Store has launched the service strategy of "one customer, two butlers" based on Moby system. After the customer arrives at the store, the sales consultant, test drive specialist and delivery specialist will provide exclusive car purchase service for the customer. After the new car is delivered, the sales consultant and service consultant will set up a special group with the user to respond to the various needs of the user at any time.

Full text summary:

　　In the field of automobile consumption, what people can remember is often the automobile brand, and few people pay attention to the dealer brand. The biggest feeling we get from visiting the Volvo 4S store in Bradley is that this is an automobile dealer that can be remembered by consumers. To borrow a sentence from Luo Zhenyu, the founder of Get App, in his New Year’s Eve speech in 2020: The way to test a brand is to see if you are willing to take a selfie with it. Both Volvo and Badley are brands that people are willing to take selfies with. As a car brand for nearly a hundred years, Volvo’s brand strength is self-evident, while texture, transparency and exclusivity are the value-added benefits that Badley gives to Volvo brand. (Text/car home Xiao Ying)