People’s Daily supports the first "ancient Chinese medicine" brand to make a sound academic or reshape the global skin care market.

On August 7th, the academic and applied exchange meeting of ancient Chinese medicine to solve modern skin problems initiated by Hougu United People’s Daily was held in Beijing People’s Daily. Ma Xintong, a special expert from Beijing University of Chinese Medicine, Liu Ning, a professor from Chengdu University of Chinese Medicine, Shi Chongrong, president of Macau Chinese Medicine Association, Ding Liansong, an R&D engineer from Hougu, and other experts and professors attended the meeting to discuss the efficacy superiority and internationalization advantage of ancient Chinese medicine skin care products. As a public welfare support unit, Hougu takes "Chinese medicine polymer" as the core functional ingredient of the product, and the content of Chinese medicine polymer may be as high as 60%, creating the world’s first "ancient Chinese medicine" skin care brand, or it will change the market structure of the international skin care industry. 、

Hougu’s "Academic and Applied Exchange Meeting of Ancient Chinese Medicine in Solving Modern Skin Problems" was held in Beijing People’s Daily.

Ancient philosophy is the root.

Guiding product research and development with ancient Chinese medicine theory

On the theoretical support of product research and development, unlike the mainstream skin care products in the current market, which are mainly based on modern chemical theory and take ancient Chinese medicine theory as the guidance of product research and development, this theory takes "harmony between man and nature" as the core idea, taking Sun Simiao’s "Great Medical Practice" in the Tang Dynasty as a reference, including ancient astronomy, calendar science, Yi ology, technical mathematics, etc., and thus forms the core skin care concept of "heaven, earth and people participate together, and the air is the same as the tune". At present, Hougu’s products such as facial fat, essence and eye cream are based on the 28-star model of astronomy and the eight winds model of Jiugong.


Thick ancient jade and ancient astrological noodle fat

It is understood that Hougu not only takes the theory of ancient Chinese medicine as a product research and development guide, but also takes the revival of ancient Chinese medicine culture as its own responsibility, and builds a "Hougu Academy" platform to continuously promote the research and popularization of ancient Chinese medicine theory. Once this platform was launched, it attracted widespread attention, among which a series of popular science articles on ancient Chinese medicine, such as Twenty-eight Stars and Weiqi, Twenty-eight Stars and Five Organs, Twenty-eight Stars and Chinese Medicine, and Twenty-eight Stars and Meridians, were widely concerned and affirmed by Mr. Ma Xintong, an expert in ancient Chinese medicine research.

The ancient prescription is the core

Taking the ancient prescription of traditional Chinese medicine as the formula reference

It is understood that the brand’s core products are mostly based on ancient prescriptions of traditional Chinese medicine, such as Taiping Shenghuifang in the Song Dynasty, Health Treasures in the Yuan Dynasty, and Lufu Forbidden Prescription in the Ming Dynasty. At present, many products under the brand are based on ancient prescriptions such as Hongguang Noodle Cream Formula in Song Dynasty, Antlers Cream Formula, Babaisan Powder in Yuan Dynasty and Sun Xian Maiden Cream in Ming Dynasty.


Professor Ma Xintong, a special clinical expert from Beijing University of Chinese Medicine, gave a live speech.

Mr. Ma Xintong, a special clinical expert of Beijing University of Chinese Medicine and director of the Dermatology Branch of the Chinese Society of Ethnic Medicine, said that each ancient prescription of Chinese medical classics has a clear historical origin, and its efficacy has not only been verified by generations, but also confirmed by the sages of medical ethics, which is "authoritative, standardized, normative and empirical". He pointed out that the red face fat formula has been verified for 340 years — — From the spiced powder of Sun Simiao’s Qianjin Yaofang in 652 AD, to the noodle fat formula of Sun Simiao’s Qianjin Yifang in 682 AD, to the noodle cream formula of Wang Tao’s Waitai Secret in 752 AD, and then to the red noodle fat formula of Wang Huai’s hidden Taiping Shenghui Formula in 992 AD, it was continuously improved and finally fully formed, which led to the proposal that "it takes ten years to become a medicine and a hundred years to become a prescription".

The ancient law is the rule.

Guided by the theory of compatibility and decoction of traditional Chinese medicine

In terms of product functional ingredients, it is different from skin care products in the market that generally use a single ingredient as the functional ingredient, and Hougu is the brand of ancient Chinese medicine skin care, with Chinese medicine polymer as the core functional ingredient, which is the first in the industry.


Ding Liansong, a senior R&D engineer of Hougu Industry-University-Research Integrated Demonstration Center, gave a live speech.

Ding Liansong, a senior R&D engineer of Hougu Industry-University-Research Integrated Demonstration Center, said that transforming Chinese medicine formula into polymer is the focus of research and development of Hougu products. The extraction of thick ancient polymer is to extract all the medicinal materials in the whole formula according to the pharmacological action principle of ancient Chinese medicine, and the extracted components are not only a single component. One of Hougu’s facial fat products is taken from Taiping Shenghui Recipe and Hongguang Facial Fat Recipe. There are as many as 28 kinds of polymer traditional Chinese medicines, which are unique in the industry.

Based on this, the process and method of polymer extraction by Hougu should strictly refer to the ancient processing process and decocting method of Chinese herbal medicines. In the aspect of compatibility, we take the overall compatibility thinking, pursue the synergistic effect of drugs, and follow a series of compatibility theories, such as seven emotions, monarch, minister, assistant, ups and downs, reinforcing and reducing, and giving consideration to both the symptoms and the root causes. At the same time, the extraction of traditional Chinese medicine polymers should conform to the law of decocting, the theory of decocting first and then descending, and the rise and fall of qi, so as to maximize the efficacy of drugs.

Gu traditional Chinese medicine skin care brand

Fill the gap in the global market

In the global skin care market, chemical skin care products have dominated the global market for more than 80 years. With the increasingly profound understanding of the advantages and disadvantages of chemical components, various herbal skin care products have emerged one after another, but the essence of many herbal skin care products for the extraction of single components is still Western chemical theory. Among them, the brand of TCM skin care guided by TCM theory and TCM theory is almost blank in the global market.

As a skin care brand of ancient Chinese medicine, Hougu pioneered the skin care brand of ancient Chinese medicine under the guidance of traditional Chinese medicine theory and traditional Chinese medicine theory, with "ancient principles, ancient prescriptions and ancient methods" as the core, and its product ingredients have the characteristics of "safety" and "naturalness", and there are no chemical additives — — No preservatives, no pigments, no essence, no hormones and no mineral oil are added. It has many advantages in efficacy, such as root conditioning, comprehensive improvement, mild characteristics and lasting effect.

The White Paper on Pure Beauty Industry in 2023 shows that the global pure beauty market has continued to grow since 2020. In 2027, the market size is expected to reach 11.6 billion US dollars, about 83.3 billion yuan, and the compound annual growth rate may exceed 12%.

At present, Hougu brand products have successfully obtained US FDA certification, EU CE certification and EU CPNP certification, and the "Hougu overseas flagship stores" opened by the brand on several e-commerce platforms have been successfully launched. In the international skin care trend of natural skin care and pure skin care, Hougu will write a new chapter in the global skin care market.

Henan: Instruct 12 cities (districts) such as Zhengzhou and Kaifeng to take measures to suspend classes and implement traffic control on 312 toll stations on 38 expressways.

  CCTV News:According to the Henan Provincial Emergency Management Department, "At present, the snowfall process in Henan has basically ended, but most of the province has snow and the temperature continues to be low, and my governor has never experienced this kind of weather for a long time, so the preventive measures against the continuous low temperature weather need to be strengthened." In view of the following safety precautions, on December 16th, Henan Provincial Low Temperature Rain, Snow and Freezing Disaster Command held a dispatch meeting, proposing to strengthen rolling consultation, fully strengthen monitoring and early warning, timely adjust emergency response, and do a good job in information release, especially paying attention to preventing the adverse effects of low temperature rain, snow and freezing on transportation, energy supply, facility agriculture and public health.

  At present, the strongest cold wave since this winter is affecting China. Three days from now (December 16 to 18), the cold wave will go all the way south, bringing cooling to about 80% of China’s territory. At 8: 00 on December 16, 2023, Henan Meteorological Observatory issued a blue warning of low temperature, and the lowest temperature in some areas will be as low as MINUS 20℃, which is close to or exceeds the historical extreme value in the same period. It is reported that in order to cope with the cold wave weather, the office of the provincial low-temperature rain, snow and freezing disaster headquarters has held daily consultations and dispatches since December 8, listening to the weather forecast and the preparedness of provincial units and municipalities, and started the provincial-level four-level emergency response to the low-temperature rain, snow and freezing disaster at 20: 00 on December 9, and upgraded it to the third-level response at 20: 00 on the 13th. The cities and counties (urban areas) in the snowfall area also started the emergency response according to the plan.

  In order to ensure the continuous and stable situation of production safety in the whole province under the cold wave weather, the office of provincial headquarters, combined with the special action of "six investigations and one dozen" of production safety in the whole province, dispatched nine supervision teams to supervise and inspect the site, and urged relevant member units to send expert guidance teams to guide the disaster prevention and response work in cities. According to the weather conditions, the Provincial Department of Education timely instructed 12 cities (districts) such as Zhengzhou and Kaifeng to take measures to suspend classes. The Provincial Public Security Department dispatched 16,367 police officers and 2,629 police cars to ensure safe and smooth road traffic in bad weather. The Provincial Department of Transportation implemented traffic control on 38 high-speed 312 toll stations, and 12 national and provincial trunk roads were temporarily blocked due to icing; The province stopped 795 passenger lines and 435 urban bus lines. The Provincial Civil Affairs Department conducted more than 28,600 street inspections, and the province rescued 4,405 vagrants and beggars and street sleepers. The Provincial Department of Housing and Urban-Rural Development dispatched 1038 teams with 68,000 people, and 1882 vehicles and equipment such as snow removal and transportation were used to ensure the normal operation of heating, heating, water supply and the city. The Provincial Emergency Department and the Provincial Grain and Material Reserve Bureau urgently allocated 87,800 sets of provincial-level relief materials such as quilts and cotton coats to the whole province. At the same time, there are 4,022 emergency teams and 198,800 people in the province participating in emergency operations, and 582 people are evacuated. Agriculture, electric power, railways, commerce and other departments have also taken effective measures.

  "At present, it is still a critical period for this round of low-temperature rain, snow and freezing disasters, and the impact of low-temperature disasters cannot be underestimated." The relevant person in charge of the Provincial Low-temperature Rain, Snow and Frozen Disaster Command said that it will continue to pay attention to weather changes, adhere to the meteorological-led emergency response linkage mechanism, strengthen the preparation of various measures, preset emergency forces, and all member units focus on key areas, key links and key people, strengthen deployment and do professional guidance, and put the basic livelihood of the people in an important position to ensure the province’s smooth and orderly response to this round of cold wave, rain and snow weather.

CCTV: "Nuclear fog dyeing" is a lie packaged with pseudoscientific concepts.

  Original title: Why is "nuclear smog" a rumor?

  June 5th is World Environmental Protection Day. At the Beijing Green Communication Conference held a few days ago, the Beijing Municipal Environmental Protection Bureau released the "Top Ten Environmental Protection Rumors" for the first time, among which the second rumor was: "The smog persists because of nuclear pollution", also known as nuclear smog. The core point of an online article entitled "The Collapse of China’s Coal Industry and Nuclear Haze Disaster" is that some thermal power plants in northern China use coal containing radioactive uranium from Inner Mongolia, and uranium is discharged into the air in the form of dust with the coal burning, resulting in nuclear radiation pollution, which is related to the frequent smog phenomenon in North China in recent years. Under the guise of science, the article quotes a lot of false data and false facts, which makes the article very deceptive. For friends who don’t know the truth and lack scientific knowledge, it is easy to be deceived. (Why is "Nuclear Haze" in Focus Interview 20160605 a rumor?)

  Cctv news(Focus Interview): Today is June 5th, which is World Environmental Protection Day. At the Beijing Green Communication Conference held a few days ago, the Beijing Municipal Environmental Protection Bureau released the "Top Ten Environmental Protection Rumors" for the first time, among which the second rumor was: "The smog persists because of nuclear pollution", also known as nuclear smog. So how did this statement of nuclear smog come from? We put the time back to last winter. After the winter, because of the continuous smog weather, many places in China started the red warning of heavy air pollution for the first time. Just as everyone is asking how the smog is produced, where it comes from and why it is difficult to eliminate it, an online article about "nuclear fog dyeing" has attracted attention.

  First look at the title of this article: "China’s coal industry collapse and nuclear fog disaster." Nuclear, smog, pollution, disaster, every word is very "lethal". The Ministry of Environmental Protection also specifically clarified that there is no correlation between nuclear radiation and smog formation. So, what is this "nuclear fog dyeing" that has caused many speculations?

  The core point of this online article entitled "China’s Coal Industry Collapse and Nuclear Haze Disaster" is that some thermal power plants in northern China use coal containing radioactive uranium from Inner Mongolia, and uranium is discharged into the air in the form of dust with coal combustion, which causes nuclear radiation pollution. In recent years, frequent smog phenomena in North China are related to this. At the same time, the article also puts forward in horror that this kind of nuclear radiation pollution will seriously affect the ecology, and the disaster far exceeds the Iraq war that year. As soon as this statement came out, it caused a lot of hot discussions on the Internet.

  In response to the statement of "nuclear fog pollution", the Ministry of Environmental Protection gave an authoritative conclusion at the beginning of this year: the radioactive level of China’s atmospheric environment has been stable for more than ten years, and no particulate matter with high uranium content has been found. Nuclear radiation has nothing to do with the formation of smog. The conclusion is very clear. So, how did you get this result?

  According to the Radiation Environmental Monitoring Technology Center of the Ministry of Environmental Protection, since 2006, according to the population density and geographical conditions, China has established 167 air level monitoring stations in various places. These monitoring stations are distributed in densely populated areas of large and medium-sized cities, and the density of distribution is close to the level of nuclear powers in the world. The news of these monitoring stations will be transmitted to the National Radiation Environmental Monitoring Data Center.

  Relevant personnel of the Radiation Environmental Technology Monitoring Center of the Ministry of Environmental Protection stressed that since the saying of "nuclear fog dyeing" began in 2014, the monitoring of uranium content in the air has been particularly strengthened. Automatic monitoring and laboratory analysis show that the data is normal.

  Ten years of automatic detection and laboratory analysis have not found any abnormality in the radioactive level in the air in China, which is the conclusion of the Ministry of Environmental Protection. The reporter specially went to two other scientific research institutions for interviews, one is the China Institute of Atomic Energy, which is called the "incubator" of China’s nuclear industry, and the other is lasg.

  Liu Senlin, vice president of China Institute of Atomic Energy, said: "We began to monitor the uranium content in the air around 1958, and it has accumulated for almost 60 years. From the level of our laboratory, we can probably find 0.1 millibecquerel in the air. Uranium in every cubic meter of air can’t be measured most of the time, even if the measured value is very small, it has no impact on the human body." Wang Yuesi, a researcher in lasg, said: "There are 36 observation stations in all parts of the country, which have been observed since 2012. According to the extensive observation data in the country, uranium in atmospheric particles in our country is radioactive, including other radioactive elements. There is no abnormality and no change, so everyone can rest assured."

  The data from the Radiation Environmental Monitoring Technology Center of the Ministry of Environmental Protection, China Institute of Atomic Energy and lasg all show that the atmospheric environmental radiation level in China has been stable for more than ten years, that is to say, the so-called "nuclear fog pollution" does not exist at all.

  At the same time, I would also like to remind everyone that the monitoring results of radiation levels in the air are regularly published on the official website of the Ministry of Environmental Protection and the official WeChat meeting of the National Nuclear Safety Administration. You can check them from time to time if you are worried.

  Go back and have a look at the ins and outs of this article. The source of the so-called "nuclear fog dyeing" mentioned in this article: coal with uranium from Ordos region of Inner Mongolia. If you want to say what uranium is, you may first think of the atomic bomb. Yes, highly enriched uranium can make nuclear weapons. Then, is there uranium in the coal in Ordos, Inner Mongolia? Is the coal there the so-called "uranium coal" that will cause nuclear pollution? Let’s listen to the authoritative experts.

  Pan Ziqiang, an academician of China Academy of Engineering, said: "The content of coal and uranium in Inner Mongolia should be low in the whole country." Liu Senlin said: "We have measured more than 90% of the coal mines in Inner Mongolia. According to the average output, the content of coal in Inner Mongolia is 49.8 becquerels per kilogram, and the national value is about 61 points. Therefore, the uranium content in coal mines in Inner Mongolia is lower than that in the whole country. The coal in our country is equivalent to the global average, basically at the same level." Pan Ziqiang said: "Uranium has existed on the earth since ancient times. There is no place without uranium, but this amount is relatively small, so it will not have harmful effects on people."

  There are three key points here: the coal in Inner Mongolia does contain uranium; The content is lower than the national level; The uranium content in coal in China is comparable to that in other countries.

  It can be said that uranium is everywhere, in the soil and in the air. Like many substances in nature, it is harmless as long as it is small, so there is no need to talk about uranium discoloration.

  Let’s take a look at the so-called uranium coal mentioned in this online article. It is said in the article that the coal mines and uranium mines near Erdos in Inner Mongolia are together, and the coal and uranium are mixed, and the purity of uranium is very high. When coal is burned, the uranium mine is burned. What is the fact?

  Wang Yuesi said: "No country is willing to burn this uranium mine in vain. Uranium mine is so precious. If the content is so high, it is a welcome thing to collect it as nuclear fuel. Can it be wasted?" Liu Senlin said: "The current understanding is that the spatial relationship between uranium mines or coal mines in Inner Mongolia is probably like this: this layer is a uranium-bearing layer, and this layer is basically a coal seam. The thickness between these two areas is about 100 meters. This 100-meter geological layer is mainly underground water and geological minerals."

  This is clear: coal mines and uranium mines are separated by almost 100 meters, and they are not mixed at all. At the same time, experts point out that uranium can only be called uranium mines when the average content of uranium reaches more than five ten thousandths, while China has always been a uranium-deficient country. Once uranium is discovered, its exploitation will be strictly restricted by the state, and it is impossible to waste such precious resources as uranium in vain.

  However, experts also mentioned that trace uranium does exist in coal. So, with the burning of coal, where did uranium go? According to the article "Nuclear Fog Dyeing", hundreds of thousands of tons of radioactive uranium dust are released directly from chimneys every year, which are widely distributed in cities and villages. So, will uranium turn into dust and enter the air after burning?

  Liu Senlin said: "Burning coal is a carbonization process. Since it is carbonized, the combustion temperature of our coal-fired boilers, including coal-fired power plants, is about 800 degrees, while the melting point of uranium is more than 1,400 degrees, and the boiling point is more than 2,000 degrees. During the combustion process, uranium is not burned, but is in the cinder. At present, the trend of uranium in coal is about such a proportion: 90% enters the cinder, and the remaining 10% enters the fly ash. The fly ash is filtered by the filter, and about 1% enters the filter system, enters the chimney environment through desulfurization, and enters the atmosphere. Uranium in coal entering the environment is basically negligible. "

  After coal combustion, more than 90% of uranium goes to ash, 10% to fly ash, and after dust removal and filtration, only 1% finally goes to the atmosphere. Because the density of uranium is very high, 19 tons per cubic meter, the particulate matter of uranium will soon be deposited on the ground and will not be suspended in the air. Therefore, as long as the ash and fly ash are properly treated, even around the thermal power plant, there will generally be no large radiation.

  In this article "Nuclear Fog Dyeing", the final goal is: the persistent smog shows that a large number of charged dust particles are floating in the air. It is radioactive uranium dust that provides power for charged particles, so even if the sun comes out and the temperature rises, it can’t be eliminated like fog. This view is also considered nonsense by experts.

  Wang Yuesi said: "For example, I am from Beijing. When I was young, there must be coal at noon in the morning. Why? In the early days, it was water. By noon, the fog evaporated and disappeared. Now, the fog that started in the morning is mixed with a lot of particulate matter, that is, PM2.5 is still there. This day is still not blue, and this day has passed. Therefore, the smog is the reason for the duration, and the concentration of particulate matter in the atmosphere is too high. The floating time is too long, so in this case, the process of smog formation has nothing to do with us, mainly the discharged motor vehicles, coal-fired industries and ground dust. "

  Seeing this, you finally understand that "nuclear fog dyeing" is a lie packaged with pseudo-scientific concepts, but why does such an article full of conceptual errors and logical confusion lead to the forwarding on the Internet? First, under the guise of science, the article quotes a lot of false data and facts, which makes the article very deceptive. For friends who don’t know the truth and lack scientific knowledge, it is easy to be deceived. Another, it takes advantage of the public’s attention to smog. In fact, among the top ten environmental rumors released this time, air pollution rumors accounted for six. Smog really annoys everyone, but even so, don’t believe rumors and rumors easily, let alone spread them, or believe in data and facts and science.