On August 7th, the academic and applied exchange meeting of ancient Chinese medicine to solve modern skin problems initiated by Hougu United People’s Daily was held in Beijing People’s Daily. Ma Xintong, a special expert from Beijing University of Chinese Medicine, Liu Ning, a professor from Chengdu University of Chinese Medicine, Shi Chongrong, president of Macau Chinese Medicine Association, Ding Liansong, an R&D engineer from Hougu, and other experts and professors attended the meeting to discuss the efficacy superiority and internationalization advantage of ancient Chinese medicine skin care products. As a public welfare support unit, Hougu takes "Chinese medicine polymer" as the core functional ingredient of the product, and the content of Chinese medicine polymer may be as high as 60%, creating the world’s first "ancient Chinese medicine" skin care brand, or it will change the market structure of the international skin care industry. 、

Hougu’s "Academic and Applied Exchange Meeting of Ancient Chinese Medicine in Solving Modern Skin Problems" was held in Beijing People’s Daily.

Ancient philosophy is the root.

Guiding product research and development with ancient Chinese medicine theory

On the theoretical support of product research and development, unlike the mainstream skin care products in the current market, which are mainly based on modern chemical theory and take ancient Chinese medicine theory as the guidance of product research and development, this theory takes "harmony between man and nature" as the core idea, taking Sun Simiao’s "Great Medical Practice" in the Tang Dynasty as a reference, including ancient astronomy, calendar science, Yi ology, technical mathematics, etc., and thus forms the core skin care concept of "heaven, earth and people participate together, and the air is the same as the tune". At present, Hougu’s products such as facial fat, essence and eye cream are based on the 28-star model of astronomy and the eight winds model of Jiugong.

Thick ancient jade and ancient astrological noodle fat

It is understood that Hougu not only takes the theory of ancient Chinese medicine as a product research and development guide, but also takes the revival of ancient Chinese medicine culture as its own responsibility, and builds a "Hougu Academy" platform to continuously promote the research and popularization of ancient Chinese medicine theory. Once this platform was launched, it attracted widespread attention, among which a series of popular science articles on ancient Chinese medicine, such as Twenty-eight Stars and Weiqi, Twenty-eight Stars and Five Organs, Twenty-eight Stars and Chinese Medicine, and Twenty-eight Stars and Meridians, were widely concerned and affirmed by Mr. Ma Xintong, an expert in ancient Chinese medicine research.

The ancient prescription is the core

Taking the ancient prescription of traditional Chinese medicine as the formula reference

It is understood that the brand’s core products are mostly based on ancient prescriptions of traditional Chinese medicine, such as Taiping Shenghuifang in the Song Dynasty, Health Treasures in the Yuan Dynasty, and Lufu Forbidden Prescription in the Ming Dynasty. At present, many products under the brand are based on ancient prescriptions such as Hongguang Noodle Cream Formula in Song Dynasty, Antlers Cream Formula, Babaisan Powder in Yuan Dynasty and Sun Xian Maiden Cream in Ming Dynasty.

Professor Ma Xintong, a special clinical expert from Beijing University of Chinese Medicine, gave a live speech.

Mr. Ma Xintong, a special clinical expert of Beijing University of Chinese Medicine and director of the Dermatology Branch of the Chinese Society of Ethnic Medicine, said that each ancient prescription of Chinese medical classics has a clear historical origin, and its efficacy has not only been verified by generations, but also confirmed by the sages of medical ethics, which is "authoritative, standardized, normative and empirical". He pointed out that the red face fat formula has been verified for 340 years — — From the spiced powder of Sun Simiao’s Qianjin Yaofang in 652 AD, to the noodle fat formula of Sun Simiao’s Qianjin Yifang in 682 AD, to the noodle cream formula of Wang Tao’s Waitai Secret in 752 AD, and then to the red noodle fat formula of Wang Huai’s hidden Taiping Shenghui Formula in 992 AD, it was continuously improved and finally fully formed, which led to the proposal that "it takes ten years to become a medicine and a hundred years to become a prescription".

The ancient law is the rule.

Guided by the theory of compatibility and decoction of traditional Chinese medicine

In terms of product functional ingredients, it is different from skin care products in the market that generally use a single ingredient as the functional ingredient, and Hougu is the brand of ancient Chinese medicine skin care, with Chinese medicine polymer as the core functional ingredient, which is the first in the industry.

Ding Liansong, a senior R&D engineer of Hougu Industry-University-Research Integrated Demonstration Center, gave a live speech.

Ding Liansong, a senior R&D engineer of Hougu Industry-University-Research Integrated Demonstration Center, said that transforming Chinese medicine formula into polymer is the focus of research and development of Hougu products. The extraction of thick ancient polymer is to extract all the medicinal materials in the whole formula according to the pharmacological action principle of ancient Chinese medicine, and the extracted components are not only a single component. One of Hougu’s facial fat products is taken from Taiping Shenghui Recipe and Hongguang Facial Fat Recipe. There are as many as 28 kinds of polymer traditional Chinese medicines, which are unique in the industry.

Based on this, the process and method of polymer extraction by Hougu should strictly refer to the ancient processing process and decocting method of Chinese herbal medicines. In the aspect of compatibility, we take the overall compatibility thinking, pursue the synergistic effect of drugs, and follow a series of compatibility theories, such as seven emotions, monarch, minister, assistant, ups and downs, reinforcing and reducing, and giving consideration to both the symptoms and the root causes. At the same time, the extraction of traditional Chinese medicine polymers should conform to the law of decocting, the theory of decocting first and then descending, and the rise and fall of qi, so as to maximize the efficacy of drugs.

Gu traditional Chinese medicine skin care brand

Fill the gap in the global market

In the global skin care market, chemical skin care products have dominated the global market for more than 80 years. With the increasingly profound understanding of the advantages and disadvantages of chemical components, various herbal skin care products have emerged one after another, but the essence of many herbal skin care products for the extraction of single components is still Western chemical theory. Among them, the brand of TCM skin care guided by TCM theory and TCM theory is almost blank in the global market.

As a skin care brand of ancient Chinese medicine, Hougu pioneered the skin care brand of ancient Chinese medicine under the guidance of traditional Chinese medicine theory and traditional Chinese medicine theory, with "ancient principles, ancient prescriptions and ancient methods" as the core, and its product ingredients have the characteristics of "safety" and "naturalness", and there are no chemical additives — — No preservatives, no pigments, no essence, no hormones and no mineral oil are added. It has many advantages in efficacy, such as root conditioning, comprehensive improvement, mild characteristics and lasting effect.

The White Paper on Pure Beauty Industry in 2023 shows that the global pure beauty market has continued to grow since 2020. In 2027, the market size is expected to reach 11.6 billion US dollars, about 83.3 billion yuan, and the compound annual growth rate may exceed 12%.

At present, Hougu brand products have successfully obtained US FDA certification, EU CE certification and EU CPNP certification, and the "Hougu overseas flagship stores" opened by the brand on several e-commerce platforms have been successfully launched. In the international skin care trend of natural skin care and pure skin care, Hougu will write a new chapter in the global skin care market.

　　After many unsuccessful negotiations, Mr. Huang, a 28-year-old IT engineer, was driven away by the landlord. Prior to this, he had already paid one year’s rent and one month’s deposit in advance to the "second landlord" Lejia apartment.

　　There are more than 40 tenants in the same community as Mr. Huang, and a large number of tenants scattered in Chengdu, Nanjing, Hefei, Xi’ an and Hangzhou. They were all "miserable" by the Lejia apartment that was recently thundered.

　　On the evening of August 7th, after China Youth Daily China Youth Network revealed that its "high income and low rent" model had operational risks and there was a cash flow problem in establishing a "cash pool", Nanjing Headquarters of Lejia Apartment issued an announcement confirming that the company had stopped operating and closed all its businesses, with a large number of employees leaving their jobs, no operating income and unable to repay customers’ debts. Subsequently, the Nanjing Real Estate Bureau, the Public Security Bureau and other regulatory authorities announced that they would strictly investigate the acts of "high income and low income" and misappropriation of rent, and audit and investigate the accounts of Lejia Apartment.

　　Lejia apartment has gone bankrupt, which is accompanied by many disputes between tenants and landlords and doubts about whether there is a suitable solution. According to incomplete statistics, from January 2018 to now, nearly 20 parents have broken the capital chain of renting apartments. According to informed sources, another brand apartment in Shanghai is also on the verge of bursting. A series of negative events have further deepened the controversy and crusade against the new format of long-term rental apartments.

　　Change locks, cut off water and power … … Some tenants encounter "eviction orders"

　　"Once again, I sincerely ask the landlord not to take excessive measures to drive away the tenants." The last sentence mentioned by Lejia Apartment in the announcement of bankruptcy made Mr. Huang feel ironic and powerless. Since the accident of Lejia Apartment, he has always been unable to find the business personnel of Lejia Apartment in Chengdu, and the communication with the landlord has ended in failure.

　　At the end of July, the landlord came to the door and asked Mr. Huang to move out before August 3. More than 40 other tenants in the same community have similar experiences. Mr. Huang and other tenants believe that they are also victims of the "mine explosion" incident in Lejia apartment, and propose a solution that both parties bear half of the losses. Their reason is that the relationship between Lejia Apartment and the landlord is entrusted to rent the house. According to the provisions of the Contract Law and judicial interpretation, the consequences of the trustee’s activities within the scope of entrustment shall be borne by the client, so his rights as a lessee should be guaranteed.

　　However, the landlord "completely disagreed with this solution and was unwilling to bear a little loss". In the following week, some landlords forcibly changed locks, cut off water and electricity, and even threw tenants’ personal belongings into the corridor. Some tenants just graduated from college and joined the work, so they couldn’t bear the pressure and reported to the police. However, after the arrival of the police, the plan of "one person bears half the loss" was once again rejected by the landlord.

　　Later, Mr. Huang learned through other landlords and tenants in the same community that the landlord who forced him to move out was actually a "second landlord", and contracted 70 or 80 houses in his private capacity, many of which were entrusted to Lejia apartment for rent. Before the accident of Lejia Apartment, the business personnel in Chengdu had paid the deposit paid by the tenants to the "second landlord".

　　"I don’t trust any intermediaries anymore, and I am afraid of it." At the beginning of August, Mr. Huang was forced to move out and found a new house to live in, this time directly looking for the landlord.

　　"Landlords and tenants are victims, there is nothing to argue about, and there is no need to fight. Everyone should focus on Lejia! " Quan Li, the founder of Fangdongdong Apartment College, has been tracking the progress of the Lejia apartment incident, and he was saddened to see that the landlord forced the tenant to withdraw the rent quickly. Years of working experience in the field of renting tells him that the best solution in this case is for the landlord and tenant to give in separately, bear the losses together and tide over the difficulties together, but not to terminate the entrustment and lease relationship with Lejia apartment, and not to let Lejia stay out of it.

　　How to solve the dispute? Fund pool supervision needs to keep up

　　Like other apartment enterprises that exploded in the past two years, Lejia Apartment did not have a perfect dispute resolution mechanism after the accident, but the local government authorities came forward to clean up the mess.

　　Lejia apartment, which is in the center of the storm, is being audited by the regulatory authorities in Nanjing. On August 12, Nanjing Housing Security and Real Estate Bureau announced that Nanjing Real Estate Bureau, Public Security Bureau, Market Supervision Bureau, Local Financial Supervision Bureau and other departments will spend two months to strictly investigate "high rent and low rent" and misappropriation of rent.

　　In other cities where Lejia Apartment has business, relevant solutions have also been introduced. Hefei Housing Leasing Association has jointly declared with 14 housing leasing companies, including Boyu Apartment Management Co., Ltd. and Hongpu Apartment Management Co., Ltd., that any tenant who voluntarily moves into the apartment owned by the declared enterprise may get a monthly rent subsidy from 170 yuan.

　　In Hangzhou, Lejia Apartment has found three capital parties for Hangzhou Branch before declaring bankruptcy, namely Woqu Apartment, Woke Apartment and Fun Residence Apartment. However, the staff of the receiver said that they only undertake housing and do not participate in dealing with the debt problem between tenants, landlords and Lejia apartments. Signing a new contract with a new receiver still fails to resolve the dispute.

　　According to the statistics of the industry, since 2018, a total of 23 parents rented apartment brands have stopped operating, and many of them have problems such as rent loan, misappropriation of rent, and "high rent and low rent".

　　Previous reports of China Youth Daily and China Youth Network have pointed out that Lejia Apartment collects rent from tenants on an annual basis and pays rent back to landlords on a quarterly basis, which forms a huge and hidden fund pool through time difference. From the company’s operation, these funds are accounts payable, but Lejia Apartment will use part of the funds for further purchasing and storing houses, and some funds may be illegally occupied. Lejia Apartment also issued an announcement in March this year, acknowledging the fact that its Hefei branch had employees encroaching on the company’s funds.

　　Quan Li believes that in the solution to the Lejia apartment incident, the supervision and tracing of funds are the key points. He suggested that the local government and the public security organs should seal up the bank accounts and assets of Lejia Apartment, publicize the funds and assets, restrict the actions of legal persons and actual controllers, and require them to report to the public security organs within the specified time. Tenants and landlords can send representatives to participate in the bankruptcy audit and debt settlement plan of Lejia apartment; And thoroughly investigate whether Lejia apartment is mismanagement or commercial fraud, and initiate a class action lawsuit by a lawyer led by the government or a lawyer recommended by a rights protection group.

　　Hu Jinghui, chief economist of Jinghui think tank, has repeatedly reminded us to be alert to the risk of fund pool in the operation of long-term rental apartments. Recently, he also publicly stated that he suggested that the public security department should intervene in the company’s financial and business investigations and try to recover funds for loss compensation; In Lejia’s landing cities and other cities with developed long-term rental apartments, the departments of housing construction, industry and commerce, banking supervision, public security law enforcement and so on thoroughly investigated the operation situation to curb the signs of warehouse explosion in time.

　　It is more important to cure the symptoms, but long-term rental apartments should not be stigmatized.

　　From Hangzhou Dingjia Apartment, Shanghai Yujian Apartment and Beijing Haoyuan Hengye, which happened in succession last year, to Nanjing Lejia Apartment this year, a series of "thunder explosions", bankruptcies and bankruptcies have caused disputes about long-term rental apartments. There are even tenants and landlords who talk about long-term rental apartments and change their color, and do not agree to continue to hand over the housing to long-term rental apartments.

　　At the same time, the demand in the rental market is still huge, and the rent in the graduation season is still rising. According to the consumer price data released by the National Bureau of Statistics, the rent of rented houses increased by 2% year-on-year in July.

　　Policies related to leasing have also been overweight. In mid-July, the Ministry of Housing and Urban-Rural Development announced the list of short-listed cities in the 2019 central financial support for the development of the housing rental market. During the three-year pilot period, 16 short-listed cities, including Beijing, Shanghai, Nanjing and Wuhan, will receive 600-1 billion yuan of prize money from the central government every year.

　　Yang Chunyu, Secretary-General of China Building Decoration Association’s Housing Leasing Industry Branch, said in an interview with China Youth Daily and China Youth Network that in the livelihood industry of housing leasing, the direction of socialized operation is correct, and we should not deny the whole direction just because a few enterprises have problems, thus stigmatizing the new format of long-term rental apartments.

　　"There are many ways to treat the symptoms, but the root cause is the most important." Yang Chunyu believes that the next biggest problem in the long-term rental apartment industry is how to make high-risk enterprises that use excessive financial leverage quit. He suggested that the access system for long-term rental apartments should be set up as soon as possible, with the housing and construction sector as the core and multi-sector linkage: the housing and construction sector issues qualifications according to regulations, the industrial and commercial sector supervises the paid-in registered capital, the tax sector regularly audits the business operation, the financial sector gives high-quality subsidies according to regulations, and the banking supervision department monitors funds and rental loans in real time.

　　Yang Chunyu pointed out that the society should not bear the cost and clean up the mess every time there is a "thunderbolt" problem, and "it is still necessary to use the system to restrain it". He suggested that financial leverage limit standards can be set for housing leasing enterprises, and the proportion of "rental loans" can be restricted for housing leasing enterprises, and the flow of funds can be supervised, requiring earmarking; Strictly control housing leasing enterprises to use rental loans to set up a "fund pool"; The government may entrust a third-party audit institution to conduct financial audits of housing leasing enterprises on a regular basis.

　　"This is a people’s livelihood industry, not a capital arena." Having worked in the leasing industry for many years, Yang Chunyu has always believed in the simplest truth: only when the housing leasing operators invest their own money, will some speculators with impure motives be prevented from using financial leverage to cash out.

　　It is extremely urgent to speed up the legislation and policies of the housing leasing industry. The recently released "White Paper on Housing and Urban-Rural Development in Beijing (2019)" aims at the housing rental market, and will continue to promote the legislative work of the Beijing Housing Rental Regulations, improve the housing rental supervision and service platform, promote the establishment of a team of public interest lawyers for housing rental, and improve the multi-channel rental dispute mediation mechanism.

　　Seeing that many parents rent apartments and fall into the crisis of capital chain, Quan Li is also sweating for practitioners. He is looking forward to the implementation of regulatory policies, and he also sees that the management ability of many long-term rental apartment operators needs to be improved urgently: "A traditional cash flow business doesn’t even have basic financial knowledge, let alone operation and risk control." (China Youth Daily China Youth Network reporter Wang Lin Intern Hao Shiqing)