Why is the costume online drama popular?
Xinhua News Agency, Beijing, January 5 th Question: Why is the costume online drama popular?
Xinhua News Agency reporter Shi Jingnan
The Longest Day In Chang’an Joy of Life’s "He Lai Hua Ting" and "Daming Fenghua" … … Over the past year, a number of well-made and distinctive costume online dramas have been broadcasted on major video platforms, which indicates that the creation of costume online dramas has reached a new level.
Experts believe that these online dramas have won the audience’s reputation by virtue of wonderful plots and elaborate production, promoted the beauty of traditional culture, and promoted the correct view of history and values, which not only expanded the expression dimension of China’s history and culture, but also made the audience appreciate the immortal charm of Chinese traditional culture.
Looking back at the creation of online dramas in recent years, representative works have appeared in the dramas written in the four dynasties of Tang, Song, Ming and Qing: The Longest Day In Chang’an not only tells the wonderful story of "defending Chang ‘an", but also shows the prosperity and beauty of the prosperous Tang Dynasty; "He Lai Hua Ting" carefully digs into historical details and presents a beautiful, elegant, elegant and subtle aesthetic style of the Song Dynasty. Based on the real characters and stories in history, Daming Fenghua depicts a period of ups and downs of Daming history; "Story of Yanxi Palace" recreates the life of the Qing Dynasty, arousing the interest of the audience.
Yang Wenjun, the director of "He Li Hua Ting", believes that the theme of ancient costume is still an important position for the creation of online drama. Respecting historical logic, reflecting historical features and carrying forward traditional culture are both the desire of the audience and the conscious pursuit of the creators.
"We weave stories on the basis of respecting history and try to be traceable." Cao Dun, director of The Longest Day In Chang’an, said frankly that from the very beginning of his creation, he had to "try to restore the day of the Tang Dynasty" and create works with historical themes with realistic spirit.
Whether it is costume drama, modern drama or modern drama, the creative logic should be settled in real life.
"The beauty of costumes, etiquette, language and calligraphy presented through the lens fully presents the aesthetic connotation of China’s classical culture, and also highlights cultural consciousness and cultural self-confidence." Hu Zhifeng, dean of the School of Art and Media at Beijing Normal University, said.
Yi Kai, Deputy Secretary-General of China Television Art Committee, believes that the description of ancient history by the online drama of ancient costume, represented by "The Flower Pavilion with a Crane", broadens the audience’s horizon of understanding history, especially the young audience, breaks through the story expression of history and culture, and realizes the integration and dissemination of Chinese excellent traditional culture.
According to Zhu Chuanxin, deputy secretary of the Party Committee of the School of Drama, Film and Television of China Communication University, the respect of costume drama for historical facts and traditional culture is externalized in the rigorous expression and aesthetic pursuit, so that the audience can see the different ways of opening traditional culture.
At the same time, costume online drama also provides a new carrier for spreading and promoting Chinese traditional culture.
The Longest Day In Chang’an was launched in North America for the first time in the form of "paid content"; "He Lai Hua Ting" has landed on many overseas platforms, and audiences from more than 200 countries and regions can catch up with domestic audiences, setting a new record for Chinese drama to go to sea … …
Zhu Xinmei, deputy director of the International Institute of the Development Research Center of the State Administration of Radio and Television, said that these online dramas have met the needs of overseas audiences to understand China culture, spread the excellent traditional Chinese culture, and promoted the spirit of China, including the feelings of home and country.
Chengxiang Zhong, chairman of the China Association of Literary Critics, said that the creation of excellent online dramas in ancient costumes is unique, and the value orientation of truth, goodness and beauty and the restoration and creation of historical atmosphere are conducive to cultivating the audience to learn historical wisdom, cast spiritual personality and enhance aesthetic cultivation. This shows that it has become a new direction for the exploration of costume drama to have artistic truth, proper drama appearance and cultural connotation.















