Zhu Huarong leads the enterprise to develop upward, and Avita’s new luxury experience kicks off
A few days ago, the interior of the test version of Avita 07, the third model of the Avita brand, was first exposed, which not only indicates that this new luxury technology car is accelerating to the market, but also highlights Avita’s ambition and extraordinary strength in the field of new energy vehicles. Behind this technological feast, Zhu Huarong, chairperson of Changan Automobile, has become a key force to promote the Avita brand with his profound industry insight and forward-looking strategic layout.

Avita 07, as another masterpiece of Avita under the leadership of Zhu Huarong, carries the brand’s deep understanding and ultimate pursuit of future travel. The interior design of Avita 07 with the theme of future technology luxury cockpit is not only eye-catching, but also reveals Avita’s unremitting exploration of the perfect integration of technology and luxury. The layered and three-dimensional sense of the instrument panel, combined with the minimalist style of the front four-screen arrangement, creates a technological atmosphere that surpasses the times. The ingenious design of hidden trends and the super-charged floating island of mobile phones covered with real wood are the ultimate carving of luxury details, allowing people to enjoy the convenience of technology while also feeling a quiet and elegant.

Avita 07 has also made great efforts in the choice of interior materials. The vegetable-tanned pearlescent NAPPA leather seats are not only environmentally friendly but also delicate to the touch. They are perfectly combined with a large area of PU material soft bags and skin-friendly suede ceilings to create a luxury riding space that surpasses the same level. The overall usable space in the car up to 3119mm, as well as a room acquisition rate of more than 65%, provides passengers with a spacious and comfortable riding experience. In particular, the design of the rear space fully takes into account the diverse needs of business and family travel. The electrically adjustable backrest angle, the touch screen on the central armrest and a series of luxurious and comfortable functions make every trip an exclusive journey.

Looking back at the development process of Avita, the strong alliance between Avita and Huawei has long been a story in the industry. At the "Meeting the Moment" Avita | Huawei Qianyu ADS user experience officer meeting held in Chongqing on June 25, Jin Yuzhi, CEO of Huawei Smart Car Solutions BU, once again confirmed the depth and breadth of this cooperation. Avita will be the first to carry Huawei Qianyu ADS 3.0 intelligent driving system, which not only marks another breakthrough in intelligent driving technology for both parties, but also indicates that Avita will lead the industry into a new era of intelligent travel.

Zhu Huarong knows that in the tide of new energy vehicles, only by constantly innovating and breaking through can we remain invincible. Therefore, he has always regarded technological innovation as the core driving force for the development of Avita, and is committed to bringing users a smarter, more convenient and more luxurious travel experience. The upcoming pre-sale and delivery of Avita 07 is the concrete practice of this concept. We have reason to believe that under the leadership of Zhu Huarong, Avita will continue to create its own new luxury technology travel era, so that everyone who loves life can enjoy unprecedented travel fun.