People’s Daily supports the first ＂ancient Chinese medicine＂ brand to make a sound academic or reshape the global skin care market.
On August 7th, the academic and applied exchange meeting of ancient Chinese medicine to solve modern skin problems initiated by Hougu United People’s Daily was held in Beijing People’s Daily. Ma Xintong, a special expert from Beijing University of Chinese Medicine, Liu Ning, a professor from Chengdu University of Chinese Medicine, Shi Chongrong, president of Macau Chinese Medicine Association, Ding Liansong, an R&D engineer from Hougu, and other experts and professors attended the meeting to discuss the efficacy superiority and internationalization advantage of ancient Chinese medicine skin care products. As a public welfare support unit, Hougu takes "Chinese medicine polymer" as the core functional ingredient of the product, and the content of Chinese medicine polymer may be as high as 60%, creating the world’s first "ancient Chinese medicine" skin care brand, or it will change the market structure of the international skin care industry. 、
Hougu’s "Academic and Applied Exchange Meeting of Ancient Chinese Medicine in Solving Modern Skin Problems" was held in Beijing People’s Daily.
Ancient philosophy is the root.
Guiding product research and development with ancient Chinese medicine theory
On the theoretical support of product research and development, unlike the mainstream skin care products in the current market, which are mainly based on modern chemical theory and take ancient Chinese medicine theory as the guidance of product research and development, this theory takes "harmony between man and nature" as the core idea, taking Sun Simiao’s "Great Medical Practice" in the Tang Dynasty as a reference, including ancient astronomy, calendar science, Yi ology, technical mathematics, etc., and thus forms the core skin care concept of "heaven, earth and people participate together, and the air is the same as the tune". At present, Hougu’s products such as facial fat, essence and eye cream are based on the 28-star model of astronomy and the eight winds model of Jiugong.
It is understood that Hougu not only takes the theory of ancient Chinese medicine as a product research and development guide, but also takes the revival of ancient Chinese medicine culture as its own responsibility, and builds a "Hougu Academy" platform to continuously promote the research and popularization of ancient Chinese medicine theory. Once this platform was launched, it attracted widespread attention, among which a series of popular science articles on ancient Chinese medicine, such as Twenty-eight Stars and Weiqi, Twenty-eight Stars and Five Organs, Twenty-eight Stars and Chinese Medicine, and Twenty-eight Stars and Meridians, were widely concerned and affirmed by Mr. Ma Xintong, an expert in ancient Chinese medicine research.
The ancient prescription is the core
Taking the ancient prescription of traditional Chinese medicine as the formula reference
It is understood that the brand’s core products are mostly based on ancient prescriptions of traditional Chinese medicine, such as Taiping Shenghuifang in the Song Dynasty, Health Treasures in the Yuan Dynasty, and Lufu Forbidden Prescription in the Ming Dynasty. At present, many products under the brand are based on ancient prescriptions such as Hongguang Noodle Cream Formula in Song Dynasty, Antlers Cream Formula, Babaisan Powder in Yuan Dynasty and Sun Xian Maiden Cream in Ming Dynasty.
Mr. Ma Xintong, a special clinical expert of Beijing University of Chinese Medicine and director of the Dermatology Branch of the Chinese Society of Ethnic Medicine, said that each ancient prescription of Chinese medical classics has a clear historical origin, and its efficacy has not only been verified by generations, but also confirmed by the sages of medical ethics, which is "authoritative, standardized, normative and empirical". He pointed out that the red face fat formula has been verified for 340 years — — From the spiced powder of Sun Simiao’s Qianjin Yaofang in 652 AD, to the noodle fat formula of Sun Simiao’s Qianjin Yifang in 682 AD, to the noodle cream formula of Wang Tao’s Waitai Secret in 752 AD, and then to the red noodle fat formula of Wang Huai’s hidden Taiping Shenghui Formula in 992 AD, it was continuously improved and finally fully formed, which led to the proposal that "it takes ten years to become a medicine and a hundred years to become a prescription".
The ancient law is the rule.
Guided by the theory of compatibility and decoction of traditional Chinese medicine
In terms of product functional ingredients, it is different from skin care products in the market that generally use a single ingredient as the functional ingredient, and Hougu is the brand of ancient Chinese medicine skin care, with Chinese medicine polymer as the core functional ingredient, which is the first in the industry.
Ding Liansong, a senior R&D engineer of Hougu Industry-University-Research Integrated Demonstration Center, said that transforming Chinese medicine formula into polymer is the focus of research and development of Hougu products. The extraction of thick ancient polymer is to extract all the medicinal materials in the whole formula according to the pharmacological action principle of ancient Chinese medicine, and the extracted components are not only a single component. One of Hougu’s facial fat products is taken from Taiping Shenghui Recipe and Hongguang Facial Fat Recipe. There are as many as 28 kinds of polymer traditional Chinese medicines, which are unique in the industry.
Based on this, the process and method of polymer extraction by Hougu should strictly refer to the ancient processing process and decocting method of Chinese herbal medicines. In the aspect of compatibility, we take the overall compatibility thinking, pursue the synergistic effect of drugs, and follow a series of compatibility theories, such as seven emotions, monarch, minister, assistant, ups and downs, reinforcing and reducing, and giving consideration to both the symptoms and the root causes. At the same time, the extraction of traditional Chinese medicine polymers should conform to the law of decocting, the theory of decocting first and then descending, and the rise and fall of qi, so as to maximize the efficacy of drugs.
Gu traditional Chinese medicine skin care brand
Fill the gap in the global market
In the global skin care market, chemical skin care products have dominated the global market for more than 80 years. With the increasingly profound understanding of the advantages and disadvantages of chemical components, various herbal skin care products have emerged one after another, but the essence of many herbal skin care products for the extraction of single components is still Western chemical theory. Among them, the brand of TCM skin care guided by TCM theory and TCM theory is almost blank in the global market.
As a skin care brand of ancient Chinese medicine, Hougu pioneered the skin care brand of ancient Chinese medicine under the guidance of traditional Chinese medicine theory and traditional Chinese medicine theory, with "ancient principles, ancient prescriptions and ancient methods" as the core, and its product ingredients have the characteristics of "safety" and "naturalness", and there are no chemical additives — — No preservatives, no pigments, no essence, no hormones and no mineral oil are added. It has many advantages in efficacy, such as root conditioning, comprehensive improvement, mild characteristics and lasting effect.
The White Paper on Pure Beauty Industry in 2023 shows that the global pure beauty market has continued to grow since 2020. In 2027, the market size is expected to reach 11.6 billion US dollars, about 83.3 billion yuan, and the compound annual growth rate may exceed 12%.
At present, Hougu brand products have successfully obtained US FDA certification, EU CE certification and EU CPNP certification, and the "Hougu overseas flagship stores" opened by the brand on several e-commerce platforms have been successfully launched. In the international skin care trend of natural skin care and pure skin care, Hougu will write a new chapter in the global skin care market.