CCTV News:In Xunxian County, Hebi, Henan Province, a series of special activities with the theme of "Spring Festival, Year Taste and Folk Custom" have been launched one after another, attracting tourists from all over the world to feel the charm of non-legacy folk customs.

The 17th Central Plains Folk Culture Festival was held in the ancient city of Xun County, Hebi, Henan Province. Colorful folk fires, festive and dynamic lion dances, and exquisite stilts took turns to appear, and the outstanding tunes on the stage attracted bursts of applause.

In addition, visitors can also taste the special food such as Zi Mo, which has been passed down for thousands of years, and Yuanxiao, which is "rolled" by traditional techniques. In the Confucian Temple in the ancient city, calligraphy lovers write Spring Festival couplets for tourists, and the words "Fu" are full of wishes for the New Year.

In 2025, the home event of "Lighting China Lights in the New Year" was launched.

On the evening of January 17, 2025, hosted by the Ministry of Culture and Tourism, celebrated the Spring Festival — — The national main venue activity of "Lighting China Lights" was launched in Zigong, Sichuan. A number of non-legacy representative projects of lantern festivals were unveiled in a concentrated manner.

This year’s Lantern Festival has carefully created seven major theme areas, such as "Spring Festival and New Year", "Colorful China", "Happy Festival" and "Civilization Meeting". Twelve groups of extra-large light groups, seven groups of large light groups and more than 200 groups of small and medium-sized light groups complement each other, creating the largest scale of previous lantern festivals. In addition, the Lantern Festival also combines porcelain, Sichuan opera, colorful, blow molding, paper cutting and many other intangible skills, showing rich cultural connotations.

It is understood that as an important part of the theme culture and tourism activities of the Ministry of Culture and Tourism in the Spring Festival of 2025, during this year’s Spring Festival, 48 "Lighting China Lantern Festival" will be widely held in various places, bringing visitors the ultimate sensory experience of interactive entertainment and trendy innovation.

The first "Non-legacy Spring Festival" is coming, and the number of orders for "Non-legacy+"activities will increase.

The popularity of the first "non-legacy Spring Festival" has been ignited in advance. During the Spring Festival in year of the snake, more than 4,000 cultural tourism consumption activities with about 27,000 events will be held in various places. What are the highlights of the entire cultural tourism market? Continue to follow the reporter’s lens to understand.

This is China Arts and Crafts Museum and China Intangible Cultural Heritage Museum. Walking into the exhibition hall, the strong flavor of the new year came to my face, and the lively markets and colorful lanterns filled the atmosphere of the Spring Festival everywhere. Here, you can not only see more than 120 non-legacy projects related to the Spring Festival, but also watch non-legacy performances, visit the market and experience the non-legacy culture yourself. The first "non-legacy edition" of the Spring Festival is approaching. With the opening of the winter vacation, many friends, big and small, have come here to watch the exhibition.

According to reports, since the "Spring Festival Theme Exhibition" was exhibited in late December 2024, every weekend, the tickets here have been booked in advance, and the daily passenger flow is about 10,000, which is 3.5 times that of the usual weekend visitors.

In Wuyuan County, Shangrao City, Jiangxi Province, various non-legacy performances are also being staged in a lively way. The scenic spot has launched a performance of striking iron flowers to create fireworks.

In order to welcome the first Spring Festival holiday of "successful application for the World Heritage", the local cultural tourism market is launching special annual taste tour products around "non-legacy+". According to the data of a tourism platform, during the Spring Festival holiday, the orders of non-legacy related scenic spots increased by nearly 60% compared with that before the holiday. For example, the Iron Flower in Wuyuan, Jiangxi Province, the Fish Lantern in Shexian County, Anhui Province, and the singing and dancing in Chaozhou, Guangdong Province are all popular projects, which have promoted the tourism in the surrounding areas.

At the same time, the ice and snow tour is in full swing in the north and south of the river. Since the opening of the park in late December 2024, in just 20 days, the number of visitors to Harbin Ice and Snow World in Heilongjiang has exceeded one million; The booking volume of ski hotels in Xinjiang increased by more than 70% year-on-year. With the acceleration of the snow and ice movement "spreading to the south, expanding to the west and advancing to the east", 2024— In 2025, the number of ice and snow leisure tourists in China is expected to reach 520 million, and the tourism revenue is expected to exceed 630 billion yuan. 2024— In 2025, the number of ice and snow leisure tourists in China is expected to reach 520 million, and the tourism revenue is expected to exceed 630 billion yuan.

In the past year, neon lights in huanghe road, Xiamuchang in Altay, Xinjiang, and ancient buildings in Shanxi have frequently "circled" in the cultural tourism market, and it has become a trend to punch in with IP such as short videos, TV dramas and games.

From ice and snow tour to IP tour, from non-legacy tour to experience tour, from sinking small counties to constantly new super-large projects, we can see that local cultural tourism departments are deeply thinking about industrial integration, quality improvement and upgrading. The data shows that in the first three quarters of 2024, the number of domestic tourists has reached 4.3 billion, an increase of about 15% year-on-year. Expanding domestic demand in an all-round way, there are still many treasures to be excavated in beautiful China, and "poetry and distance" is becoming immediate and daily.